STRATEGY TO INCREASE AWARENESS FOR OVEN PRODUCT IN VIETNAM

#INTRODUCTION Founded in Germany in 1923, Häfele is a world-renowned provider of smart home and project solutions. Häfele’s superior range of products not only exemplifies German quality standards, but is developed with the philosophy of “functionality” and “easiness” in mind to offer reliable solutions for both professionals and consumers. Since the establishment in Vietnam in 1998, Häfele has been continuously improving and expanding its products and services, making the key components of Vietnamese homes – door security as well as kitchen, wardrobe and the bathroom,– much more efficient spaces. With innovative solutions, an excellent delivery service, and a dedicated team, Häfele Vietnam looks to create more modern and optimal living spaces for Vietnamese in the future. #OUR POSITIONING IN THE MARKET Our brand is at premium segment among Vietnam market with the emphasis: • Häfele = Kitchen • German quality • Easiness • Superior range of products • Dynamic • Professional • Modern # OVERVIEW FOR OVEN PRODUCT: 1. Background: Not like in Western countries where ovens are to cook daily serves, popular Vietnamese food is not done by ovens. However: Drawback of traditional cooking way: Vietnam traditional way to grill over charcoal fire is not healthy. Cooking worry: Life is getting busier and busier for young couples, especially who have a kid/kids. Trendy interest: Vietnamese modern families tend to like eating Western food such as pizza, cakes… --> An oven helps to solve all. 2. Market insight & our issue: The market for oven in Vietnam is increasing but not as our expectation. Because customers still don’t know much about the benefits of oven to them (why they need it) and there are many competitors in the market. 3. Our target sales customers: - Families with kid/kids - Modern & Western influence - Lives in big cities - Have good incomes - Gonna have new apartments/houses or gonna upgrade their kitchen - Decision makers: Wives (who are 30-45 years old) # WHAT WE NEED: Objective: We need to increase turnover of oven products, so we need the strategy of marketing activity for our oven category (please visit our website [login to view URL] to find information of our oven products). #WHAT WE EXPECT FROM YOU: The strategy plan of marketing activities for Häfele oven category in 4 months with the budget of $100.000 It should be successful in educating customers about the benefits of ovens (why they should buy an oven), then in convincing customers Häfele ovens (why they should choose Häfele ovens) Note: We will not change our segment (premium) 4 months is primarily period that can be extended/developed further in 2018 with additional budget. # TIME BIDDING In 5 days Please include your methodology in bidding profile. PROJECT Maximum time is 7 days