Google Analytics/Google Tag Manager

Things that I need some help with:

Google Tag Manager

- Configuring tracking and conversion tags for ad networks.

- Configuring triggers and event tags for any user action that we want to track.

Google Analytics

- Writing a measurement strategy document

- Configuring accounts and views, e.g. test account, unfiltered views, primary view, etc.

- Configuring any custom dimensions and metrics we need.

- Linking GA to AdWords or other platforms.

- Sending custom audiences to AdWords.

- Custom dashboards and reports.

Benefits I'm looking for from this project:

Google Tag Manager

- Once tags are in GTM, making changes through PHP, Wordpress, the /app application are unnecessary.

- Reduced work load on dev team and fewer releases for Marketing.

- Initial deposit amount sent to advertising platforms to derive metrics like ROAS.

Google Analytics

- Conversion rates for the three signup goals: Questionnaire, Account, Deposit.

- Fallout reports for the Questionnaire funnel (we have a lot of steps).

- Reports for investment product by channel.

- Initial deposit amount by channel.

- Subsequent deposit conversion tracking for upsell campaigns.

- User tracking in the customer portal app.

SEO - I'll share what our previous agency suggested for SEO to save some time.
- Keyword research and content mapping.
- Listing and describing fixes to give to dev team for indexing, crawling and canonicalization,
- Writing title and meta description tags for each page.
- Listing content changes to improve keyword relevance.
- Research to see what your competitors are doing for SEO.
- Setting up rank tracking system.
- Recommendations for future content, especially for keywords without an ideal page on the site.

Other Benefits I'm looking for from this project:

SEO Magic. ;)

Skills: Google Adwords, Google Analytics, Javascript, SEO, SEO Auditing

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About the Employer:
( 0 reviews ) United Arab Emirates

Project ID: #17695438

21 freelancers are bidding on average $488 for this job


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