Things that I need some help with:
Google Tag Manager
- Configuring tracking and conversion tags for ad networks.
- Configuring triggers and event tags for any user action that we want to track.
- Writing a measurement strategy document
- Configuring accounts and views, e.g. test account, unfiltered views, primary view, etc.
- Configuring any custom dimensions and metrics we need.
- Linking GA to AdWords or other platforms.
- Sending custom audiences to AdWords.
- Custom dashboards and reports.
Benefits I'm looking for from this project:
Google Tag Manager
- Once tags are in GTM, making changes through PHP, Wordpress, the /app application are unnecessary.
- Reduced work load on dev team and fewer releases for Marketing.
- Initial deposit amount sent to advertising platforms to derive metrics like ROAS.
- Conversion rates for the three signup goals: Questionnaire, Account, Deposit.
- Fallout reports for the Questionnaire funnel (we have a lot of steps).
- Reports for investment product by channel.
- Initial deposit amount by channel.
- Subsequent deposit conversion tracking for upsell campaigns.
- User tracking in the customer portal app.
SEO - I'll share what our previous agency suggested for SEO to save some time.
- Keyword research and content mapping.
- Listing and describing fixes to give to dev team for indexing, crawling and canonicalization,
- Writing title and meta description tags for each page.
- Listing content changes to improve keyword relevance.
- Research to see what your competitors are doing for SEO.
- Setting up rank tracking system.
- Recommendations for future content, especially for keywords without an ideal page on the site.
Other Benefits I'm looking for from this project:
SEO Magic. ;)
21 freelancers are bidding on average $488 for this job
I have 7+ years experience in this field. After carefully reviewing the experience requirements for the job description, I feel that I am suitable for the job.
I have 7 years experience in Woo commerce-wordpress and PHP Magento E-commerce development and designing so i can do your work on very good manner you provide me your work i will do better.
Hi, I hope you're doing well. GTM event and GA goal tracking is my forte. I can do the entire setup for you as per your request. Please send me a message to discuss further. Thanks, Glenn