Business Analysis Assessment

Hello, I have an assessment on business analysis and trying to figure out an answer.

Here are the instructions for the writing sample:

Imagine we are working with JiffyLube on a project to redesign the frontend of [login to view URL] and implement a new content management system. Please provide answers to the following questions in a .doc or .pdf file format.

1.) What are the key personas that you think we would need to keep in mind when building a solution for this customer?

2.) What do you think would be the highest level work streams or epics that would need to be completed to provide value to this customer?

3.) Provide an example of at least 1 user story for each epic/workstream in #2.

4.) Choose 2 user stories from #3 and break these down into your understanding of the tasks that would need to be completed to fulfill the requirement.

You can use these definitions:


A persona is a representation of a type of user. Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user groups.


An epic captures a large body of work. It is essentially a large user story that can be broken down into a number of smaller stories. In this example we are using epic and work stream synonymously.

Skills: Business Analysis, Business Plans, Business Writing, Report Writing, Research Writing

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