We have an infotainment site where the general public can freely vote, share and comment on the content, which consists of advertising of all types. We're not trying to gather people's data or to sell anything to anyone.
As with Pinterest, there is no 'target audience' because the content covers all topics.
We're looking for someone agile in getting an appealing, consistent message out there to drive traffic to our site. Our audience might be people who just want to anonymously have a bit of fun or have their say and help shape/improve the advertising of the future.
To narrow it done, we suggest two initial focuses:
- People interested in each day’s ad post and themes, e.g. ‘Artificial Intelligence’, ‘Environment’, ‘Masculinity’.
· People who like to vote or ‘game’ and have strong opinions on social media.
We welcome discussion of the best social media platform to focus on, and are particularly open to professionals with languages/knowledge of different cultures than just UK/US.
We'd expect daily posts on the agreed platform/s, and regular feedback to help us find and build our audience.
This is an interesting brief, we believe. We're not looking for 'quick fixes' or paid followers.
Skills: audience building, engagement, driving traffic, Instagram, voting