Hi,
Foor your website SEO means to make your website searchable in google News section. The basics of SEO is to do On site SEO with some submission in Google for indexing website. SEO off page & SMO needs regular maintenance for Ranking.
Checklist:
➤ SEO On & Off page with Quality Content
➤ SMO( Fb, Insta,Twitter,YouTube...)
➤ NAP & Citations
➤ Google My Business
➤ Schema Markup
Let's Talk for more details.
Regards,
Rahul