You have to run a littler faster these days as a brand: having great products and services isn’t enough to make you a market leader. Your story needs to be authentic, have credibility and spark inspiration. Your story needs to be loved, shared, and go viral. And although we call it storytelling, it’s the truth of what you do — it’s your story, and it needs to be told right alongside of the great products and services you create. Providing relevant content that delights, inspires, and offers solutions for your customers shows that you are taking the time to connect with their world. And that means the world to them — and builds unshakable brand loyalty . I help companies become leaders in their fields by working with them in partnership to create compelling, resonant content and digital solutions.
Activities include:
• Social Media mini-campaigns around each piece of content (Blog
Posts, Whitepapers & eBooks, Case Studies, Webinar, Infographic and
Press Release).
o Create and post Unique messaging per social network
o Each mini-campaign will last 4-8 weeks
• Respond to all discussions from campaigns
• Monitor results of campaigns and adjust tactics where needed
• Target influencers with relevant content
• Cultivate meaningful social relationship with bloggers and analysts on
Twitter
• Focus social effort on relevant #hashtags and events/conferences