Hi! I had fireworks cuz' it's my specialty. A plus is that I've already worked on a book launch, including with a publisher at CA, so I can definitely see a lot of ideas to help you.
I can tell you with confidence that adaptations to #BookTok and #BookGram have gained a lot of strength in the pandemic, they will certainly achieve great reach.
As a professional I can rightly tell you that your answer is in ads, short videos (show that you're into the digital world as an authority from your niche) and public relations (share your brand's mission with partners' audiences, automatically showing which people are using and recommending it). The highlight of the moment.
I am a social media manager with an emphasis on strategic content creation (also I do create the content too) and synchrony/distribution of networks (all of them) to transform into digital authority. When you have authority you can sell, create bonds, create a community that will follow you and that will be your partners.
Investing in branding, public relations (partnerships and sponsors) and short videos, and being on Instagram, Tiktok, Youtube, these platforms offer huge reach and monetize who use them, we would reach incredible organic traffic and drive them to any platform you need. Add SEO + PAID TRAFFIC + COPY.
I'm able to help you with anything you need. Please visit my portfolio profile. Let's share ideas!!