Product Editorial

project brief For this assignment, you will develop the artistic direction for some product editorials in Sharp magazine. As the art director, you will imagine three different editorial stories. PUBLICATION Sharp Magazine | Issue –TBD | 8x10.75” (trim) 3 x 1 dps - print magazine project details SHOOT#1: Models in studio | SHOOT#2: Off figure | SHOOT #3: A narrative story on location, on or off figure You will be compiling your research, ideas, notes, inspiration and direction into a 8.5x11” creative package for each idea/story/ shoot. This package is meant to be given to the editorial team in order to get the shoot greenlit. Your creative package will contain the following information: EDITORIAL CONTENT/PRODUCT •Each of the shoots outlined above in this assignment brief replicated in this section •What will be the product category used for the shoot IDEATION •Brainstorming, rough work, etc. showing the progression to the final idea •Story/editorial message •Written outline of your story, and the rationale behind it. •Sketches which outline your idea visually •A full-page/full-spread mood board which provides a visual overview of the story you are telling and the feeling you want to create. CASTING •List possible models/talent to be used for the editorials - models will be cast from [login to view URL] SHOOT DETAILS •Direction of the overall shoot with regards to lighting, depth of field, framing, composition, colour, exposure (keep in mind you are not telling the photographer how to achieve this, you are instead giving the end goal for them to achieve.) •Explanation of post-production effects •Illustrate this section with samples for direction discussed milestone