I can help you set this up as I have experience in building and advertising a brand for myself which was something to do with my music. I have a total of 1000views on my Instagram page and I only had set up the account a little over a month ago. I also am a Digital Media and Media student so I have expereince with social media and have studied social groups, demographics,target audience etc.
Hope I can help! (Check my port folio)
Max