Pablo P.

? Experience • 5 years experience in Performance Marketing in the B2C for Retail and other industries • Experience working with most advertising platforms and capable of learning new channels • Strong analytical skills. Capable to use Google Analytics, Data Studio and Excel to analyze large data sets and generate actionable insights • Experience allocating large marketing budgets across channels to achieve return on ad spend and revenue targets • Experience running campaigns on Latam and US. • Strong knowledge of Paid Search (SEA), Programmatic, Social Ads, Video ads, Shopping ads and App promotion. ? Knowledge & Skills • SEA: Google Ads • Display & Programmatic: GDN, DV360. • Social ads: Facebook Ads, Twitter Ads, Youtube Ads, Linkedin Ads • Analytics & Tags: Google Analytics, Google Tag Manager, Campaign Manager • Mobile App Tracking • Reporting: Excel, Google Data Studio • Google Marketing Platform Certified • Facebook Marketing Platform Certified