Applied Advertising
Applied Advertising Analyse a product and its target market This assignment requires you to: Produce a report that identifies two major competitors in the Online Fashion Clothing Market. Include the following: • Segmentation, targeting & positioning strategies of the two Online Fashion companies you have chosen. •Identify their USPs •Existing online and offline advertising •Media consumption characteristics of the target market • Consider what aspects of consumer behaviour may influence the advertising and media consumption. (Using a minimum of two theories.) N.B. This report is looking at your competitors not your own brand Application Competitor 1: Asos & Competitor 2: Boohoo- segment: Men (focus only on the men segment- how both these company apply this segment) 2000 words
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