Jane D.

Talented Business Analyst with excellent Agile and UX and CX skills – unique ability to make complex processes simple. Highly skilled in user experience, business analysis, product and commercial management, marketing from roles held in blue chip and leading public sector organisations. Vast experience across sectors. I am keen to apply these skills to a challenging fast pace project. I am curious, love to learn new skills and keep my finger on the pulse of innovation and technology. Great at getting ideas into action; I am curious, tenacious and effective; Worked on a number commercial and freelance projects from the birth of a product or service through ideation and business cases to its positioning, naming, testing and launch. *Ran multi variant #UX tests with user heat maps to understand eye tracking on communications. *Produced extensive competitor #RESEARCH to understand ‘Best in class’ journeys; reviewing all touchpoints, positioning and messaging to establish how the new journeys compared *Outlined the features and services needed in platform set up for a good customer experience at each touchpoint. *Understand #DATA analysis techniques and ability to interpret data. *Developed and transformed #PROCESSS maps, platforms and systems requirements and set up and customer journey design for Marketing and Operation communication programmes. *18 years success in multi-channel #MARKETING in both B2B and B2C marketing both in house and Agency side. *Designed and implemented customer management #STRATEGIES - such as reactivation, dormancy, retention, and value maximisation.