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$10 USD / hour
Flag of VENEZUELA
caracas, venezuela
$10 USD / hour
It's currently 6:27 AM here
Joined February 15, 2017
0 Recommendations

Marian P.

@mariangabriela83

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$10 USD / hour
Flag of VENEZUELA
caracas, venezuela
$10 USD / hour
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Digital marketing specialist

I am an advertising and marketing professional with an interest in building stronger and lasting relationships between consumers and brands. Throughout my career I have had the opportunity to work in both offline and online marketing departments, this allowed me to obtain a good understanding of this incredible discipline. I have worked in different industries and markets, managing budgets and accounts for countries such as Spain, Italy, and even Estonia! What I love the most about my career is creating connections that will go beyond a purchase. I also value having the opportunity to witness in real-time how people react to different marketing strategies and tactics.

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Portfolio

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Experience

Channel marketing specialist

Coca Cola Femsa
Jul 2020 - Dec 2020 (5 months, 1 day)
.- Identify opportunities in the market in order to develop and execute marketing strategies and plans. .- Analyze data, sales, and consumer behavior for different channels and categories. .- Contribute to the development of new strategies to improve market share and sales. .- Define cost-effectiveness and necessary budgets for every trade marketing plan. .- Responsible for following up on executed plans to guarantee its correct application and success.

Digital marketing analyst

Magefesa Venezuela & Colombia
Jun 2019 - Jul 2020 (1 year, 1 month)
.- Planning and design of content strategies for Social media accounts, especially Instagram. .- In charge of updating content, images, and strategies for the brand’s e-commerce website (www.magefesa.com.ve) .- Copywriting and editing copies for different social media channels and platforms. .- Responsible for results and data analysis through Google Analytics and Instagram Insights .- Developing influencer marketing and brand ambassadors campaigns to improve brand recognition and recall.

PPC senior account executive

Unique digital
Dec 2010 - Sep 2012 (1 year, 9 months)
.- Management of PPC activities across more than 10 European markets. .- Optimization of PPC campaigns with annual budgets of up to 620,000€. .- Application of Mobile PPC strategies generating 150,000€ in Revenue YTD. .- Development of ad copies analysis and strategies improving CTR by 64% YOY. .- Management of trafficking and bid management through different tools. .- Responsible for the elaboration of weekly, monthly, and ad hoc reporting.

Education

Mastersof Arts, Marketing

London Metropolitan University, United Kingdom 2009 - 2011
(2 years)

Bachelor's degree, Advertising

Universidad 'Alejandro de Humboldt', Venezuela 2001 - 2006
(5 years)

Qualifications

The Strategy of Content Marketing

University of California - Coursera
2020
Credential ID P4EM6N2683QH

Marketing analytics

University of Virginia - Coursera
2020
Credential ID CGFQWUBKPXMW

IPA Marketing foundation certificate

IPA (Institute of practioners in advertising)
2012
Credential ID: FC11668

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