Matthew K.

I am a Business Commerce Honours Graduate currently working in the field of Marketing. I'm attending a Post Graduate Program this September to further enhance my skill set. For years I have been exposed to varies programs including Excel, Powerpoint, Access, Word, Outlook, and a very fresh introduction to Power BI and Tableau. Currently, I am in a Sales position utilizing my communication and collaborative skills to reach new heights in my endeavors. My current duties include: - Inbound lead nurturing through extensive email cadences and phone - Creating email campaigns to attract low and high intent leads - Enhancing qualification process to ensure leads are deemed as an MQL - Increasing Opportunity to Qualification rates for inbound leads - Overview of paid media channels and working with team to create further lead opportunities (Google Ads, LinkedIn Ads, ZoomInfo MarketingOS, Capterra Ads) - Helping drive pipeline for Sales Department