Francesca F.

Key Clients: ASDA George, Nokia UK, Disney, MasterCard Main Duties: Responsible for managing the Paid Search activity for my accounts by: • Leading a team of three Executives and working with an Account Director to deliver quality and profitable PPC campaigns • Forecasting Quarterly/Yearly plans • Preparing and presenting analysis for monthly and quarterly client reviews • Driving strategy and innovation to keep my clients market leading • Liaising with Channel Managers to define integrated digital strategies and testing • Managing budgets and spend, ensuring brilliant basics are followed through by my team • Additional assistance towards client pitches and new business including account restructures and on-boarding to new bid management technology Skills Achieved: Understanding and appreciation of the account management process including: • Ability to manage people and maximize team potentials towards results • Building solid and trusted relationship with clients • Confidence to present in client meetings and regular calls • Ability to analyse data and act upon learning to develop on-going strategy • Ability to recognise quick wins for new business and develop and implement a full account structure if required