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Joined March 26, 2015
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Paula D.

@pauladalecc

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Fashion Consultancy, Designer, Marketing, Translations

I am a professional fashion, print and graphic designer with over 8 years of experience in the field. I have worked for global companies such as C&A where I had under my responsibility multiple product lines, such as outwear, knitwear, jersey and woven tops. In addition to that I have solid experience in international markets such as U.S, Far East, South America and Europe. I am currently based in London, where I got my Masters degree in Retail and Services Marketing (University of London), thus I also offer services in fashion retail consultancy, trend research and marketing. My work is driven by customer satisfaction. I strive to exceed my clients expectations by maintaining high quality standards in everything that I do. I am proficient in all of the industry standard software programs, and continue to educate myself on newest technologies, styles and trends.I have the ability to take a client's vision and turn it into a tangible product or design. I am able to work on own initiative and as part of a team. Apart from my background in the fashion industry, I also have a strong ability with languages and academic writing, therefore I offer translation in Portuguese and English as well as academic/articles writing services. The foundation of my work is effective and transparent communication at all times. Please, do not hesitate to contact me for further information and details. I am looking forward to hear from you and your exciting project.

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Experience

Owner (Self Employed)

Paula Dale Consultancy
Apr 2013 - Present
• Fashion Consultancy for companies based around the globe; • Trend research; • Market research, spot of merchandise opportunities; • Product development; Collection development; • Technical sketch; Tech Packs; • Prints development; • Brand identity development; Brand segmentation; • Graphic design including logo, flyer, business card development; • Social media marketing management; • Translations Portuguese to English and English to Portuguese; • Academic / article writing, mainly themes that involve marketing, retail, fashion, luxury, services and branding.

Buyer

C&A
Mar 2010 - Apr 2013 (3 years, 1 month)
• Grew tailoring sales in 25% and woven tops sales in 80%; • Monitor C&A Far East teams to ensure on time shipping and accomplish deadlines. Communicate product strategies to the management team; • Budget management, marketing events creation and implementation together with the marketing department; • Product development and range; Development trips to the Far East and South America. • Responsible for the buying plan, pricing, daily sales analysis, performance follow-up and OTB/WSSI management; • Trend Research trips (Europe: Barcelona, Paris, London, Berlin, Milan - USA: New York, Miami, California); • Competitors’ analysis in terms of pricing strategies and identification of new merchandise ideas; • Once a week store visits, including sales and visual merchandising activities.

Designer

M5 Textil (Carlos Miele)
Feb 2009 - Feb 2010 (1 year)
• Responsible for the development of the jeans wear, outwear, accessories, and footwear product categories; • Trend research and product development; Development of colour palette and themes; • Deal with the Far East as well as local supply chain, in order to develop the best product within the given budget; • Assist all marketing campaigns and fashion shows.

Education

MSc Services and Retail Marketing

Birkbeck, U. of London, United Kingdom 2013 - 2014
(1 year)

Bachelor\'s in Fashion Design

Brazil 2006 - 2009
(3 years)

Qualifications

Procurement and Supply Level 3

The Character Institute of Procurement and Supply
2015
Specialization in procurement and supply chain. Focus on bulk production, contracting, relationship building, product development, delivery and negotiation.

Textile Technology

Fashion Institute of Technology
2011
Specialization in textile constructions, printing techniques and new possibilities.

Managing Fashion and Luxury Companies

Universidad Bocconi di Milano
2014
Specialization in fashion and luxury companies management

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