Tauseef J.

I've worked with both multinational companies and startups in the past 13 years. My field of expertise lies in sales, marketing, project management, IT, Legal consulting, Architecture design. As a former founder and owner myself, I can relate to the many challenges you face and can help with that perspective in mind. I help companies to better understand their customers using qualitative methods like focus groups, in-depth interviews, online communities, semiotic (cultural) analysis and ethnographic research, and quantitative methods such as surveys. My UX research activities include usability testing, research to support persona and journey map development, and research to support information architecture development. I deliver reports designed to create maximum organizational alignment and buy-in and to lead to faster decision-making. My role is to make your business more competitive and successful, so let's take it to the next level!