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I am looking for a skilled data analyst to compile and analyze raw ad spend data from Google Ads and Facebook Ads. This data will be used in correlation with sales data from Excel Sheets. The goal of this task is to determine if the presented ad spend had a significant impact on total sales or sales in our stores. The data spans from May 2016 to May 2024. Key Requirements: - Compile ad spend data from Google Ads and Facebook Ads, and sales data from Excel Sheets. - Perform trend analysis on the data sets to determine if any discernable impact exists between the ad spend and sales. - The focus should be on whether ad spend, regardless of platform, led to a measurable and discernable difference in sales. Ideal Ski...

I need help hosting my PHP Laravel project on an AWS EC2 instance with a MySQL database. The primary aim is to ensure high availability of the service. Key requirements: - Set up the PHP Laravel project on an AWS EC2 instance - Configure a MySQL database within the AWS environment - Assistance in setting up a load balancer to ensure high availability The application will mainly be handling API requests, so it's important to set up the infrastructure in a way that can handle these effectively. The project has been designed to be scalable, but I need a professional who has extensive experience in setting up and managing Laravel applications on AWS to ensure the best performance and availability possible. Please shar...

Need and Facebook expert to resolve an issue.

...e-commerce store for one of our sauce brands, Krowned Chef. Krowned Chef is an independent, family-owned retailer that supplies three main products: A peri-sauce, a chilli-sauce and an ayamase sauce (a nigerian stew). We have been serving direct to consumer for 2 years and are looking to improve our web presence. We’re looking to partner with a designer that can communicate what our brand stands for via a new website. Here are some bullet points that help describe our creative vision: - Our typical customer is female, aged 30+ and is Nigerian-born. - Our male customers are typically young dads or bachelors, who use our sauces as a shortcut to a hearty meal. - Some of our customers have found unique (and non-tr...

...can help manage my Facebook, Instagram, and Twitter to brand the website This role will involve a blend of content creation, post scheduling and engaging with followers. Key Responsibilities: - Content Creation: I would need the assistant to create interesting and engaging content for all three platforms. This involves designing graphics, writing captions, and creating any necessary supporting content. - Scheduling Posts: The assistant will be responsible for scheduling three posts per week on each platform. The ideal candidate should be well-versed in social media scheduling tools and best practices. - Engaging with Followers: Engagement is key to growing and maintaining a strong social media presence. The assistant will be required to...

I'm seeking a deft professional to transform my current website into a sleek and modern masterpiece. The website's design, navigation and speed are outdated, negatively affecting usability and reducing customer engagement. Key Project Deliverables: • Redesign with a Minimalistic and Sleek Aesthetic: The new design should be clean and modern to reflect our brand's personality. • Improved Navigation: It's crucial that users can find what they’re looking for without a struggle. • Fast Website Loading Speed: The website must load quickly to keep up with today's internet users who have little patience for slow loading sites. Ideal skills and experience for the task include: • Proven experience in webs...

...I have a facebook page that is called THE NOMAD BUSINESS GURU. I use this page to share tax and business advise to help small business particularly migrants to Australia and conduct seminars for free. I call myself nomad because i am a migrant myself and i admire among nomads that they constantly assess their environment and if their environment doesnt serve them then they move. this attitude should be adopted in business environment. I want to have a logo to start creating a brand and I would like to it to send a message that i am someone who actually will help them increase their financial literacy so they can be better entrepreneur. As the nomad business guru i will be their guide helping t...

Hi, We need a creative scriptwriter with a great sense of humor and knowledge of jokes and meme trends. I need many scripts related to the animal niche. I will ask for a 100 -150 word sample on the topic given by me. It's a long term task we need 8 scripts of 2000 words per week. We will hire multiple writers for this task. Have you had experience writing for a YouTube channel before? If so, we would love to see the links to your work. Additionally, please share some sample scripts that you have written. Payment will be via escrow. Interested candidate please bid. Regards, B

...content is closed to future replies and is no longer being maintained or updated. Links may no longer function. If you have a similar request, please write a new post. Question 1 Replies 215 Views EmiliaA8 Member since 2019 3 posts Accenture SPA Posted: Feb 16, 2023 Last activity: Feb 16, 2023 CLOSED Integration with Social media Report Hello, for a request of our client, we need to integrate Pega with Facebook, Twitter, Instagram, Trustpilot, Apple Store, Google play, Google my business. The need is recover all the interactions made by these apps: messages, reviews, posts and show them on Pega. We have seen that Pega provides Digital Messaging : does this component allow you to both view and reply to a comment or...

...for our own youtube, facebook for our tyre brands. These videos will be used for promotional purposes, showcasing tyre shop interviews and tyre product demonstrations. The final product should be engaging and polished. We have had our tyre shop and tyres ready in Brazil, waiting for the videographer to take the videos. Key Requirements: - Incorporate tyre shop interviews and tyre product demonstrations - High-quality video:4K - Expertise in creating engaging and effective promotional videos - Deliver the video in a format suitable for social media, such as MP4. for youtube, facebook. - Location: appointed tyre shop in Uberlândia, Brazil - Shooting Time: (AS SOON AS POSSIBLE. The shooting can be divided into two sessions) - Delivery Quantity: 8 videos...

We have a list of around 4,795 energy consultants. This list contains the name of the consultant, the company name they work for, contact information including general email address, telephone number, website, and address. However, we need you to find out the personal corporate email address of each consultant, and insert it into Column K in the Excel sheet. Check the attached file. Time : 48 Hours Budget 50$ Lowest Bidder will win Milestone Payment : no advance milestone payment. After Completed work get payment. Thanks

I'm in need of a digital marketing specialist to help me attract leads through LinkedIn and Facebook. - The primary goal of the campaign is to generate leads rather than brand awareness or direct product sales. - I require an individual with expertise in digital marketing, specifically on LinkedIn and Facebook. - The successful candidate should be able to develop and implement an effective strategy for lead generation on these two platforms. - Prior experience in the field and a proven track record will be advantageous for this project.

I require an expert in digital marketing, specifically versed in social media marketing strategies on Facebook and Instagram. The primary goal for this project is to increase brand awareness. Key responsibilities: - Develop engaging, creative, and innovative social media content for regular posting to optimize brand exposure. - Thorough understanding of SEO and social media metrics is a must to strategize effective online campaign. Ideal candidate will possess: - Superior knowledge of Facebook and Instagram platforms. - Proven track record in creating successful social media marketing campaigns. - Sound understanding of social media analytics to measure campaign success.

...I require assistance with Facebook, Instagram, and Twitter. - **Objectives:** My primary goals for this campaign include increasing brand visibility, driving traffic to my website, and generating leads. - **Target Audience:** My target demographic for this campaign is young adults and parents. Your responsibilities will include: - Crafting and executing a comprehensive social media strategy that aligns with my goals. - Regularly monitoring and refining campaign performance based on KPIs. - Developing engaging content that resonates with both young adults and parents. - Implementing effective lead generation tactics to convert engagement into tangible results. The ideal candidate should have: - Proven experience in social media marketi...

...business with established accounts on Facebook, Instagram, and Twitter, we're searching for a skilled Social Media Manager. Our core objectives include enhancing brand visibility, boosting our website traffic, and driving conversions. Show us your portfolio. Tell us your fee for posting on all our accounts per month. Key Responsibilities: - Create and implement a comprehensive social media strategy - Generate high-quality and engaging content for all platforms - Monitor and report on key metrics regularly - Manage community engagement and respond to queries - Develop and execute paid social media campaigns Ideal Candidate: - Proven track record in managing social media for businesses - Strong understanding of different platforms and their alg...

...requirements: - The garden is not a specific style, so I need someone who can be creative in their approach. - The primary focus of the design should be aesthetics and functionality, so I expect the design to be both beautiful and practical at the same time. Functionality : dining table, garden furniture, simple bbq and perhaps a jacuzzi. - The garden is small, less than 100 square meters, so the design should be tailored to this compact space. Ideal skills and experience for this project include: - Proficiency in 2D and 3D design software - Previous experience in garden design, or a strong understanding of landscape design principles - Strong communication skills to understand my vision and iterate on designs I like modern things lik...

I am looking for skilled and enthusiastic salespersons to promote and sell our rigging hardware. The products we offer include shackles, turnbuckles, wire rope clips, and steel wire ropes We are company Based in china ?? and we need people who can find us Importers or suppliers of Rigging Hardware which are interested in Importing it from China. This is a commission based job Key responsibilities: - Actively engage with potential buyers from the construction, marine, and oil and gas industries to understand their needs and promote our range of rigging hardware. - Utilize your expertise in rigging hardware to provide suitable solutions to clients. - Drive to close sales and maintain strong relationships with clients for future business oppo...

...residing in Gurgaon, India to drive social media marketing campaigns for my brand. Key Responsibilities: - The primary goal is to enhance brand awareness through strategic social media campaigns - Focusing on Facebook and Instagram, you'll be responsible for creating and managing content that resonates with our target audience - Running paid ads, monitoring, and reporting on campaign performance Your Profile: - Proven experience in social media marketing, especially with brand awareness as the primary goal - Deep understanding and experience in running marketing campaigns on Facebook and Instagram - Based in Gurgaon, India for effective communication and collaboration If you're passionate about digital marketi...

...freelancer to enhance the social media presence of my business in Ranchi. Your primary responsibility will be executing a variety of tasks on Facebook and Instagram. Key Responsibilities: - Creating social media content: You must be able to craft engaging and captivating content that resonates with our target audience. - Managing social media accounts: This includes strategizing for the channels, scheduling posts, and staying on top of messages, comments, and trends. - Engaging with followers: Building a community and responding to queries, comments, and messages in a timely manner is crucial. Ideal candidates should have a proven track record in social media marketing, be well-versed with the latest trends, and have a creati...

...looking for an experienced Certified Public Accountant (CPA) to provide tax planning and return preparation advise and services for my NEW business with no employees in Wyoming. Key Requirements: - Expertise in business tax preparation - Wyoming LLC jurisdiction knowhow - Minimum 5 yrs similar experience , please share profile if available! - Companies preferred and must be able to provide written advise / reply to my queries that , I will share with the selected company / individual. - Previous experience with LLCs - Knowledge of Wyoming tax regulations - Ability to provide tax planning and advice The ideal candidate would also be able to represent my company with the IRS if necessary. It's important for me to fin...

I am...creative video editor to perfect videos intended for Instagram, YouTube, and Facebook. The clips are typically less than 1 minute long, so ensuring impact and interest in this short time-frame is critical. Key Responsibilities: - Enhancing raw footage to create engaging social media content. - Maintaining the video's essence while trimming it to less than 1 minute. - Optimizing content for platform-specific requirements. Ideal Skills: - Expert knowledge of video editing software - Experience with creating content for specified platforms, specifically Instagram, YouTube and Facebook. - Understanding of storytelling through video - Able to meet deadlines and work in a fast-paced environment. I look forward to working wi...

Hi, We need a creative scriptwriter with a great sense of humor and knowledge of jokes and meme trends. I need many scripts related to the animal niche. I will ask for a 100 -150 word sample on the topic given by me. It's a long term task we need 8 scripts of 2000 words per week. We will hire multiple writers for this task. Have you had experience writing for a YouTube channel before? If so, we would love to see the links to your work. Additionally, please share some sample scripts that you have written. Payment will be via escrow. Interested candidate please bid. Regards, B

Project Overview: We're on a mission to launch a revolutionary superfood brand. We need a highly skilled and multi-talented freelancer with expertise in brand development, digital marketing, and e-commerce to take our vision from concept to reality. This is a fast-paced and exciting opportunity for a freelancer who thrives in a collaborative environment and can deliver exceptional results under pressure. Responsibilities: Brand Creation (The Essentials): Develop a unique and memorable brand name. Design a professional and eye-catching logo. Craft a compelling brand slogan that captures the essence of your superfoods. Create a captivating brand story that resonates with your target audience. Packaging Design: Design vis...

We're in search of an experienced and proactive Business Development Representative (BDR) to boost our cybersecurity services business. Your responsibilities will include identifying and finding new leads, as well as performing cold outreach via LinkedIn, Facebook, and Email. Key Qualifications: - I'm looking for someone with a fair understanding of the cybersecurity industry. - Your sales experience is crucial for converting these leads into real business opportunities. - Cold outreach skills are a must. You should be comfortable reaching out to potential clients in a non-intrusive but persuasive way. - Fluent English, strong communication and interpersonal skills. - Self-motivated and able to work independently. - Strong organizational...

My website primarily focuses on product listings. I'm looking to enhance its online visibility through effective SEO strategies. The main goal is to reach more consumers and drive higher traffic to my site. Ideal candidates for this project should have: - Proven experience with product-oriented SEO for a clothing brand - Strong understanding of search engine algorithms - Ability to increase website visibility - Prior success in driving organic traffic Your goal is to optimize the website for search engines, making it easier for consumers to find my products. Please include in your bid your approach to achieving this, including any specifics you would recommend for the product-oriented focus. The website ...

The registration page of our website is encountering issues, where after submission, unidentified errors arise. I am seeking a professional who can: - Investigate the root of these errors and find a resolution - Optimize the registration process, ensuring a smooth user experience post submission And Also add option to add balance to user Your expertise will be pivotal in ensuring our users can effectively register on our platform. Ideal skills for this project include: - CPANEL -PHP -MYSQL

I'm in need of a social media expert to produce engaging content and drive traffic to my business. Currently, I'm using Facebook, Instagram, TikTok, and YouTube. My primary aim is to leverage social media to generate leads and ultimately boost sales. Key Responsibilities: - Craft compelling product showcases that ignite interest and lead to conversions - Develop educational content that educates and attracts potential customers - Provide behind-the-scenes insights to give a personal touch to the brand The ideal candidate for this role should have a solid understanding of social media marketing and proven experience in creating content that drives sales. They should also be able to adapt ...

...need an experienced video editor/content creator to produce three short video adds I want to use to announce an upcoming Alumni Reunion/Networking event on various social media platforms. The videos should be less than 1 minute in length, three different videos. You can use any music that you see fit but you need to have a good eye for visuals and a knack for storytelling. Key Responsibilities: - Creating engaging, 3 short videos for Facebook, TikTok, and YouTube - Ensuring the videos are less than 1 minute in length - Using royalty-free music effectively - Showcasing strong editing and storytelling skills -The videos must relay these key information 1. Name of the event is 'Poly Networking Event' 2. The ev...

..., we are developing a Wordpress site to sell sheet music for the flute. We are using WooPayments for payments. At least I think we are. Our first customer is shown here: On another site, we have integrated to receive the money. However, their report shows no transactions from MasterpieceMusic.org. This job requires someone to find out what happened to that payment and to ensure that future sales get credited to out Eway account. At the top of your application, answer the following question: How would you find the cause of this problem? Don't waste your time telling me how good you are; your feedback and reviews from previous clients will tell me that. It's likel...

...subscription gifting platform called gift an App.. It allows you to gift subscriptions of all digital platforms like OTTs, music apps, health fitness, news apps etc.. I'm looking for a marketing agency to work on two key areas - social media marketing and SEO. - Social Media Marketing: I'm particularly interested in promoting my brand on Facebook and Instagram, as well as through Google ads. Creativity and an understanding of my target audience are crucial. I want some who has creative ideas for the ads and can design and implement them - Search Engine Optimization (SEO): My primary goal is to improve organic search results for my website. I am looking for a plan from your side with a budget of 1)25K per month Pls give d...

...seeking a skilled social media marketer to undertake a comprehensive campaign across Facebook, Instagram, and Twitter. My primary target audience is teenagers, young adults, adults with children. Do prefer someone in there USA. The main goals of this campaign are to: - Increase brand awareness: I want to enhance my brand's visibility and recognition among my target demographic. - Drive website traffic: The campaign should lead to a noticeable increase in the number of visitors to my website. - Generate leads: Ultimately, the aim is to convert the increased traffic into leads for my business. This project requires a professional with proven experience in social media marketing, particularly with these platform...

...media content creator to assist me with producing a series of engaging reels across Instagram, Facebook and TikTok. It's for a boat tour company that offers full and half-day boat tours and charters in the Bahamas. Key Requirements: - The project involves creating 5-10 unique, high-quality reels. - The primary goal for these reels is to drive product sales, therefore the content should be focused and compelling. Ideal Skills and Experience: - Proven track record in creating successful social media content, particularly reels - Demonstrated ability to craft content that drives sales - Familiarity with the nuances of each platform (Instagram, Facebook, TikTok) This is a great opportunity to work on a cr...

...motivated Marketing Specialist to join our team. You will be responsible for developing and executing marketing strategies to promote our online English school, increase enrollment, and enhance our online presence. ===================== Responsibilities: Social Media Management: * Create, schedule, and manage posts across various social media platforms (Facebook, Instagram, Twitter, LinkedIn). * Engage with our online community and respond to comments and messages promptly. * Monitor social media trends and adjust strategies accordingly to maximize engagement. Facebook Ads Optimization: * Develop and optimize Facebook ad campaigns to drive traffic and conversions. * Analyze campaign performance and provide actionable insights fo...

I'm looking for a skilled digital marketer to create and manage targeted campaigns on Facebook and Instagram for my brand. Key Responsibilities: - Develop and execute a strategic social media plan that aligns with our brand goals - Create visually appealing and engaging content to promote on Facebook and Instagram - Drive growth in our follower count and increase sales through these platforms Ideal Candidate: - Proficiency in Facebook and Instagram advertising - Demonstrable experience in social media campaign creation - A creative thinker with a keen eye for visually appealing content Looking forward to hearing from qualified candidates.

...designer to migrate my current Wix store to Shopify. The main focus of the project is to redesign it thoroughly, to make it look more professional and user-friendly. Here's what I'm looking for: Breif attached Current Site - Shoify products have been uploaded - we will only have say 10 total. I dont want it to look like a shopify store - **Layout and Design**: The current design of my Wix store is outdated and not appealing. I need a fresh, modern, and responsive design that fits my brand image. - **Functionality and Features**: I'd like some new functions and features in my Shopify store to enhance customer experience and engagement. Ideas include: - **Social Media Integration**: I want to integr...

I'm looking for a skilled designer who can take my current Facebook banner and reformat it to fit YouTube's specifications. The task involves resizing and realigning the current design, ensuring it's a perfect fit for YouTube. While the original design should be preserved as much as possible, I'm open to minor modifications if needed for better visibility on YouTube. Ideal skills and experience for this job include: - Proficiency in graphic design tools such as Photoshop or Illustrator - Previous experience with social media banners and resizing - Understanding of YouTube's specific banner requirements - Ability to balance preserving the original design while making minor modifications for better visibility on YouTube

I need someone to find the names of prospects using a provided lead list. Here's what the task involves: Finding Names: Use sources such as Google Reviews, company websites, Facebook pages, and other relevant platforms to find the names of prospects. Methodology: If you have any: we'll discuss and agree on the methods you’ll use to search for the names. IMPORTANT: Simplicity and Critical Thinking: The process should be straightforward, but critical thinking is crucial. Feel free to ask questions early on to clarify any doubts—no stupid questions. Timing: I will give you a list of 20 leads. Track how long it takes to find the names from start to finish,...

footer lacks creativity, and our website has some CSS issues. I'm hoping you can fix it.

...social media strategy for Facebook, Instagram, and Tiktok. The main objectives are twofold: - Boost brand awareness and engagement - Generate valuable leads and conversions We are an agency representing a very fast-growing tequila brand. While we are still understanding our audience, we do have a lot of insight into how the brand should be positioned. I invite freelancers with a proven track record in creating engaging social media strategy, targeting and engaging specific audiences, and successfully converting leads to place a bid. Your proposal must showcase your past successes in similar projects and detail your strategic approach towards achieving my project objectives. Proficiency in using social media analytics tools to monitor performance and opt...

I'm seeking a social media expert to help me boost my used auto parts business. - **Target Platforms**: I'd like to focus on Facebook and Instagram. Your experience and knowledge about these platforms will be crucial in targeting the right audience and optimizing our campaign. - **Specific Goals**: Our primary goals are to generate leads and conversions, and to drive phone calls. I'm looking for a professional who can create a robust strategy to achieve these objectives. - **Target Audience**: Our target audience is diverse, including individuals looking for used auto parts, auto repair shops and mechanics, car enthusiasts and collectors, as well as junk dealers. You should be able to tailor the campaign'...

I would like a photograph of comedians Abbott & Costello with the faces of Texas Governor Greg Abbott and Donald Trump attorney Robert Costello substituted. The attached zipped file has sample images to use: four of Abbott & Costello and four each of Greg Abbott and Robert Costello. You will need to take one image of each of the three to make the composite image. Abbott and Costello 3 is really the best for them but the other three are also okay. If you find better images to use, then please suggest them. Before we chat, first tell me about the number three. Also about four. I want to know the answer when they are added. Then we can talk. Charlie

I'm looking for a skilled Facebook Ad Manager to run a campaign with the goal of increasing brand awareness, driving website traffic, and generating leads. - The ideal candidate should be able to: - Create and manage ad campaigns that appeal to a specific target audience based on age, gender, location, and interests. - Optimize ad performance to achieve the specified goals, ultimately maximizing ROI. - Work with a budget of more than $1000, ensuring that the allocated funds are used efficiently and effectively. Previous experience in running successful Facebook ad campaigns is highly preferred.

...both Mercari and Facebook Marketplace. The listings will primarily consist of clothing and home furnishings. Key Responsibilities: - Create engaging and attractive listings for clothing and home furnishings - Ensure that the listings are accurately represented and priced competitively - Write detailed product descriptions that are informative and persuasive Ideal Candidate: - Prior experience with creating listings on both Mercari and Facebook Marketplace - A keen eye for detail and high-quality standards - Excellent copywriting skills to craft compelling product descriptions - Knowledge of pricing strategies on e-commerce platforms - Ability to work efficiently and independently If you're someone with a passion for...

Need a dev to advise on building the checkout buttons for my website, I'd prefer to use the pre-built butons for check out however I'm still looking to see how to include some custom information such as user details (for digital goods). Then on the receiving end either use IPN or similar to process that. You will need to talk me through what are the options, further work could be optional. Start your bid with "I do paypal"

...production expert to create real-life staged videos, aimed at promoting my app to young adults aged 18-24. The content of these videos should showcase the app's features in a manner that generates brand awareness. The Ideal Candidate Will Have: - Proficiency in creating real-life staged videos - Prior experience in producing utility app promotion videos - An understanding of the interests and preferences of young adults The Focus of The Project: - Vibrant and engaging real-life staged videos that spotlight the app’s features - Create captivating content to drive brand awareness and entice our young target audience - 3-4 videos required, showcasing different features or aspects of our app Hey! We’re a company which develops ai b...

I'm looking for an experienced SEO specia...all with domain authorities (DA) above 40. Our goal is to build 20 backlinks for our eCommerce analytics website within 7 days. Here’s what we need from you: Identify Potential Websites/Blogs: Find websites or blogs with relevant content to our eCommerce analytics site and a DA above 25. Reach Out for Link Exchanges: Email these websites to propose link exchanges, ensuring the backlinks are relevant and high-quality. Secure 20 Backlinks: Successfully build 20 backlinks for our eCommerce analytics site within the given timeframe. This is a straightforward task that requires attention to detail and effective communication skills. If you can help us achieve this, please let us kno...

I'm in need of an Appy Pie expert to build an e-commerce website for me. The website will only have less than 50 products, so it's not a large scale project. I have paid Appie Pie full subscription to use their platform Key Requirements: - Build an E-commerce website on Appy Pie platform - Implement payment gateways: PayPal, Stripe, Credit/Debit Cards - Ensure smooth user experience for shopping Ideal Skills: - Proficient in Appy Pie platform Skills - E-commerce website development experience - Strong knowledge of integrating payment gateways - User experience and design sensibility I'm looking for a skilled professional who can bring my vision to life efficiently and effectively. Please provide relevant samples of your previous work and an e...

I need two outdoor cooking tables based on the document specs provided. I am looking for scaled, cad drawings that can be given to the custom carpenters

I am seeking a skilled freelancer to find popular influencers across multiple social media platforms including Instagram, YouTube, TikTok, Gettr, Truth, Facebook, and Rumble. Requirements: - Experience in social media marketing and influencer outreach. - Ability to categorize influencers by follower count and engagement rate. Main Tasks: - Identify influencers across stated platforms - Categorize them based on follower count and engagement rate Application: Please share examples of your past work related to influencer discovery or social media marketing. Highlight any specifically relevant experience for this project. By recognizing your ability to successfully deliver this project, through past work examples, I can feel confident ...

Please read the content of the requirements - ONLY SPANISH SPEAKER I am seeking an experienced 360 marketing specialist for my social media platforms which include Facebook, Instagram, LinkedIn, and Twitter. The successful candidate will need to be a native Spanish speaker. To sell Point of sale For B2B sells of software Key responsibilities include: - Creating engaging and compelling content that will resonate with my target audience - Designing and implementing a comprehensive social media strategy aimed at driving sales - Creating and designing the Ads - Monitoring and analyzing metrics to ensure the effectiveness of campaigns