Professional website images jobs

i need a Professional Resume to apply for a job after my Master's degree. it should be formal in style which includes all my education, work experience, and skills , to be highlighted in a way that attracts the employer's eye.

...informational hub aimed at professionals, we are after a website designer that can provide stunning aesthetics alongside functionality. Key Features: - The website should essentially act as a repository of valuable information, neatly structured and easily accessible. - Additionally, the website needs to have downloadable content feature. The download feature should be user-friendly and secure. Skills and Experience: - Proven experience in designing user-friendly informational websites is a must - Previous work with professionally focused websites would be a plus - Familiarity with implementing secure and streamlined download features will be highly beneficial for this project. We are entrusting the visual face of our professional resource to your hands, ...

...informational hub aimed at professionals, we are after a website designer that can provide stunning aesthetics alongside functionality. Key Features: - The website should essentially act as a repository of valuable information, neatly structured and easily accessible. - Additionally, the website needs to have downloadable content feature. The download feature should be user-friendly and secure. Skills and Experience: - Proven experience in designing user-friendly informational websites is a must - Previous work with professionally focused websites would be a plus - Familiarity with implementing secure and streamlined download features will be highly beneficial for this project. We are entrusting the visual face of our professional resource to your hands, ...

I am looking for a creative designer to create a professional and dynamic logo for my brand, Bolders4U. The chosen professional will be responsible for interpreting our brand’s energy into a visually appealing logo. KEY REQUIREMENTS: - Conceptualize and develop dynamic logo designs - Comprehend brand values and translate them into logo design - Draft logo designs for review and possible revision SKILLS AND EXPERIENCE: - Proven logo design experience - Strong portfolio showcasing creative design skills - Ability to deliver creative concepts and meet deadlines - An understanding of brand identity Please note, a color scheme preference was not specified. I encourage freelancers to suggest color combinations that best express the feeling of dynamic energy. Let your cr...

I'm looking for a professional and trustworthy logo designer to create a logo for my cleaning business. The basic details of the project are as follows: - **Color Scheme:** I am leaning towards a pink/purple color scheme, but I'm open to other suggestions. As a professional, I'm looking for a logo that will help my business stand out and convey a sense of trustworthiness to my clients. - **Cleaning-Related Elements:** I'm not sure if I want any specific cleaning-related elements (e.g., broom, spray bottle, vacuum cleaner) incorporated into the design. I'm open to suggestions that could enhance the overall look of the logo. The ideal candidate for this project would be a creative and experienced logo designer who can interpret my vision and create ...

We need Hubspot expertise! We need help marketing our new app! Please use the images and copy below to draft a 1-Page Hubspot website. Just a screenshot that shows the site in the context of the Hubspot editor is fine. If you win, we'll ask you to copy/paste it into our Hubspot environment (along with build out a couple more pages). Many thanks. Images Please use these images and gifs: I attached a couple below. Homepage Educating the next generation of STEM experts [Schedule a Demo] - Learn to program alongside AI. - Low stakes exercises. Emphasis on daily exercises. - Project-based exercises, automatically graded. - STEM is essential for our future workforce! Science, Technology, Engineering

I have a graduation image from which I need one-two people taken out of. The main person in the image is the graduate. The background is simple with few elements. Requirements: - Remove two people from the image while keeping the main person (graduate) intact. - The backgr...keeping the main person (graduate) intact. - The background is simple, so the main task is removing the unwanted people without affecting the overall image quality. - The final image should look natural and the editing should not be noticeable. - Centre align the person to the background Ideal Skills: - Proficiency in photo editing software like Adobe Photoshop or similar. - Experience in editing images with a focus on maintaining image quality. - Attention to detail to ensure the final image looks natural and...

I'm looking for a skilled professional who can create a comprehensive company portfolio for my business. It will consist of a brochure, presentation slides, and case studies. - Content Development: While I have a general idea of what I want to convey through these documents, I don't have the specific content ready. Therefore, the ideal candidate needs to be a strong content developer who can work closely with me to craft compelling and accurate content. - Design: For the brochure, I envision a professional and corporate design. The candidate should be able to present a sleek and modern design for the brochure that reflects the values and professionalism of my business. - Comprehensive Portfolio: The candidate should be able to ensure that the content and design o...

Description: I am seeking a highly skilled editor to review and enhance a book review I have written. The review is for "Braiding Sweetgrass for Young Adults: Indigenous Wisdom, Scientific Knowledge, and the Teachings of Plants." It's approximately 1000 words long and needs a thorough check for grammar, clarity, and overall flow. Additionally, I'm looking for constructive feedback and improvements to ensure the review is engaging and well-polished. Responsibilities: Conduct a detailed grammar and style check to ensure the writing is clear and error-free. Enhance the clarity and flow of the review while maintaining the author's original voice and intent. Provide suggestions for making the content more engaging and impactful. Ensure the review adheres to the guidel...

It will crawl and extract all itags from all images from Docker Hub, , AWS ECR Public Gallery, Snapcraft, Flatpak, AppImages, Bundles, BitTorrent, EDonkey2000, SoulSeek and DC++, and it will build and publish deb packages (as APT repository). It will be also run a web server. More details: Is this project for business or personal use? Personal What information should successful freelancers include in their application? Experience How soon do you need your project completed? No time limit

I'm in need of a skilled content writer who can write engaging, sales-oriented website content targeted at professionals. The main goal of this content is to promote and sell a product or service to that audience. Key requirements and skills for this project include: - Prior experience in creating persuasive, professional content aimed at selling products or services. - Understanding of SEO principles to ensure the content is optimized for search engines. - Ability to adapt tone and style to resonate with a professional audience.

They would like us to switch up how they receive auto-emails when someone completes their online Forms . Currently, if someone completes the form - an email is sent to Sales @ and to me . The auto-email comes from noreply @ or noreply @ or noreply @ ironwoodde.com. The Evergreene Homes in-house tech team does not want it to come from the community as they are afraid of spam. And they said it doesn’t matter who we make it come from - as it just goes to the Sales Team and to me. So, it could come from noreply @ and we could put anything in the blank … maybe noreply @ or noreply @ and noreply @ … is this possible to switch? The support team said like below You could set it to noreply @ if it's not relevant that replies are successful. That'll go nowhere...

I require a talented photo editor who understands how to make a variety of enhancements while maintaining a naturalistic look. You’ll be working with a total of 30 images, focusing on: - Color correction to achieve a more balanced and accurate look - Retouching to improve imperfections, focusing particularly on subjects' faces and background elements - Image grading to achieve a vibrant and lively mood It’s important to me that the edits remain true to the original image, ensuring a bright yet natural look. Prior experience with naturalistic photo editing and a keen eye for detail are crucial for this project.

I need a professional who could meticulously revise and optimize 1-2 CVs. I'm paying 5€ per CV. Your task will include: - Proofreading and correcting any grammar errors - Improving formatting and design - Translate in Spanish and English. - Rewriting and optimizing content for maximum impact The format style I prefer is a combination style. This would mean that the CV showcases not only the timeline of my employment history but also highlights skills and experiences relevant to the position I'm applying for. Ideally, you should have previous experience in HR or recruitment, and have a keen eye for detail. I expect the final product to be error-free and enhanced to boost my chances of landing a job.

I need a professional with proven experience in converting email images to HTML that works smoothly in Microsoft Outlook. This task is urgent, requiring completion within one week, so please consider this timeframe before bidding. Key Project Details: - The project currently as test involves 1 email image. - These images must be accurately converted into HTML following specific style guidelines that I will provide. - The final product should render perfectly when viewed in Outlook and any other email services. Ideal Skills and Experience: - Proficiency in HTML/CSS - Experience in converting images into HTML especially for email templates - Familiarity with Outlook's HTML compatibility - Ability to adhere to design guidelines and recreate styles from ...

I'm a long-standing professional who needs to have my resume revamped. The ideal applicant for this project will have considerable experience in resume writing, especially for professionals with years of experience to their credit. While I didn't disclose my specific industry, I'm looking for someone who can highlight my skills and experience in the most impactful way, regardless of the industry. Their task would be to construct a document that showcases my competencies in a clear, concise and appealing way. Exceptional writing skills and an understanding of today's job market are paramount. - Proficient in creating professional resumes - Outstanding writing skills - Expertise in representing versatile professional profiles - Understanding of curren...

...technology industry. This CV must not only highlight my experience and skills, but also stand out in a competitive tech marketplace. Ideal skills and experience for this job include: • Proven experience in professional CV writing, specifically in the tech industry • Excellent command over the English language • Keep updated knowledge of modern CV formats and trends • Ability to reflect a comprehensive understanding of the tech job market and requirements • Ability to communicate effectively to understand my professional background and targets The resulting CV should be polished, professional and modern. It should clearly communicate my value proposition to potential employers, setting me apart from others. Your ability to translate my ex...

I'm seeking for a web developer proficient i...seeking for a web developer proficient in creating modern and professional portfolio websites. My primary target audience is professionals in my industry. The website's main function will be to showcase: - My projects: I require a separate page or section where I can display and update the projects I have worked on. - Testimonials: An elegantly designed section for testimonials is also important. This should allow for text and possibly images to be easily added. The ideal freelancer for this project has: - Excellent web development skills, with a portfolio to demonstrate - Good communication, as I'll need to provide content and discuss potential layouts - Experience in creating portfolio websites, particularly ta...

I'm looking for a meticulous professional with exceptional attention to detail to type my project into a PDF file. Your responsibilities will be to: - Follow the Times New Roman, 12 size font. - Ensure you incorporate bullet points where necessary. Past experience in similar tasks will give you an advantage, but even if you don't have similar experience, a commitment to quality and timeliness is all I require.

Must be able to work NOW As a GIS specialist, I'm seeking a professional who can help me produce thematic and cartographic maps from geospatial data. These maps are intended for specialist users such as scientists and planners. Key Responsibilities: - Create thematic maps: These are maps that display a specific theme, such as population density or land use, using various colors or patterns. - Develop cartographic maps: These maps are tailored for effective and visually appealing presentation, including labeling, scale bars, and other features. Required Skills and Experience: - Proficiency in GIS software (e.g. ArcGIS, QGIS) to accurately analyze and map geospatial data. - Expertise in thematic and cartographic mapping techniques for effective communication with specialist u...

I'm seeking a skilled graphic designer and web developer to create a professional icon-based logo for our company (Innovative Project Management Solutions (SMC-Pvt) Limited.). I have already purchased DNS and Web Hosting for my company website, Link: First, we will award this contest for the logo design. After that, I will give a project to design a website of 5-6 pages for my company. The logo price is $50, and I will pay up to $300 for website design. We will use the designed logo for printable and digital Media (Website Header, Business card, Letter Head, Brochure, Facebook and other social media profile, etc.). The attached files are previous logos. Now we want a professional and modern look for our logo. KEY QUALIFICATIONS - Proven exp...

I'm in need of a skilled content writer to craft engaging finance-focused articles for my website. Requirements: - The successful freelancer should share past work that showcases their writing and research capabilities. - The articles should fall within the range of 550 to 650 words. Your expertise in finance and writing will be vital in producing content that is informative, engaging, and suitable for my target audience. I'm keen on innovative financial methods for writers. The right candidate should be able to communicate complex concepts in a clear and compelling manner. Your articles will be instrumental in establishing my website as a go-to resource in this niche.

I'd like to improve my logo. It will be for this website in preparation: The final website name will be Please find attached the current logo. It's a star with a balloon. I also need a copy of the logo to use the site in Darkmode. So what I need in excellent quality is 1 - The site name in French and Arabic 2 - The Darkmode version of the site name in French and Arabic 3 - The logo in two versions (Normal and Darkmode) 4 - Site name in French and Arabic + logo (Normal and Darkmode)

Key Details: - Objective: The main aim of this Instagram account is to promote my business/service. - Target Audience: I'm primarily focusing on professionals aged 21-35, so the content should be engaging and relevant to this demographic. - Content: The content shared on the account should be strictly business-related, showcasing the services offered, business updates, and other related information.

I'm looking for a talented and experienced graphic designer to create a brochure for my company. The primary objectives of this brochure are promoting our products and services, and providing essential contact ...- Previous experience in designing brochures or marketing materials for similar industries - Understanding of user experience and visual hierarchy in design - Ability to interpret and incorporate company branding guidelines into the design The preferred brochure size and format is Letter size (8.5x11 inches). A successful freelancer for this project should be able to deliver a creative and professional design that effectively serves the purpose of promoting our company and its services while being visually appealing. Please include relevant samples of your previous wo...

I'm in need of a professional portrait for my CV and I'm looking for someone to carry out: - Background Removal - Color Correction - Retouching - Suit Addition The final portrait should be suitable for a CV, clear and professional in appearance. Ideal Skills and Experience: - Experience in professional photo editing - Proficiency in background removal, color correction, and retouching - Experience in editing clothing on a photo is a plus - Attention to detail - Ability to deliver a professional and polished final portrait.

I'm seeking a highly skilled graphic designer who can create high-quality, text-based thumbnails for my YouTube channel. The thumbnails will serve as visual teasers for my videos, enticing viewers to click through and watch. To ensure a consistent and professional look, they should also reflect my brand's identity and style. Ideal candidates will have: - Proven experience designing effective thumbnails - A strong understanding of YouTube's platform and user preferences - A keen eye for detail and design aesthetics - Ability to work efficiently and follow branding guidelines - Good communication skills and responsiveness to feedback

...to adjust vector images. The primary task will be to incorporate modern, minimalist text and graphics into existing images. Key Requirements: - Familiarity with Adobe Illustrator: The edited images must be compatible with this software, so a solid understanding of it is essential. - Proficiency in SVG Format: I also require the images to be saved in SVG format. Experience with this format is a plus. - Creative and Modern Design Sense: The style I'm looking for is modern and minimalist. The added text and graphics should be in line with this aesthetic. This project is ideal for someone with a keen eye for design and experience in creating clean, contemporary visuals. It's a great opportunity to showcase your graphic design skills and add a modern ...

Looking for male or female spokesperson who can record my script. You need to record 4 script and each script is around 1600-1700 words and in total I will pay $20. If you can do it, Kindly send me a demo. Need to record videos/filiming my script Budget $50

I need a professional who could meticulously revise and optimize 1-2 CVs. I'm paying 5€ per CV. Your task will include: - Proofreading and correcting any grammar errors - Improving formatting and design - Translate in Spanish and English. - Rewriting and optimizing content for maximum impact The format style I prefer is a combination style. This would mean that the CV showcases not only the timeline of my employment history but also highlights skills and experiences relevant to the position I'm applying for. Ideally, you should have previous experience in HR or recruitment, and have a keen eye for detail. I expect the final product to be error-free and enhanced to boost my chances of landing a job.

I am looking for a skilled video creator to help me craft a compelling testimonial video commercial. - The Purpose: The video is aimed to advertise a service. as if you a the student - Target Audience: The video will be tailored towards busines...creator to help me craft a compelling testimonial video commercial. - The Purpose: The video is aimed to advertise a service. as if you a the student - Target Audience: The video will be tailored towards business professionals. - The Tone: The video should be professional and informative. Your role will include acting the video, crafting the script, and incorporating visuals to make the video engaging for business professionals. You must have experience in creating service-based video commercials that resonate well with a professio...

I'm looking for a skilled and experienced web designer and developer to create a high-quality website for my dropservicing business, NexaVrs. Key Services & Goals: - The main services that will be provided on the website include Graphic Design, Content Writing, SEO, Digital Marketing, Video Production, Software Development, 3D Modeling and Animation, and Transcription Services. - The primary goal of the website is to generate leads and sales. Key Features: - A user-friendly interface is crucial for the success of the website. - Integration with social media platforms is important to increase the reach and visibility of our services. - A high-quality portfolio display is needed to showcase the range and quality of services offered by NexaVrs. Ideal...

...designer to create a professional website for it. Key Features: - The website should primarily focus on promoting my cafe. It should have a modern and attractive design, reflecting the ambiance and concept of the cafe. - It should include a blog section for sharing updates, events, and news about the cafe. - The homepage should prominently feature the menu and prices. This section should be easily updatable by me in case of price changes or menu additions. Ideal Skillset: - Proficient in web design and development, particularly for cafes or restaurants. - Experience with creating blog sections on websites. - Understanding of user-friendly and mobile-responsive design. - SEO knowledge to optimize the website for search engines. - Ability to incorporate h...

I require the services of a professional psychologist to conduct an IQ test for adults, as part of personal development. Key Requirements: - Provide individualized IQ testing for adults - Demonstrate a clear understanding of IQ test procedures - Offer post-test consultation and feedback services Ideal Candidate: - Certified Psychologist - Experience in conducting IQ tests for personal development - Good communication and counseling skills Please note that the test is not intended for educational assessment or employment purposes, but rather to aid the personal development of the participants.

I'm seeking an original, stylish, and professional logo that aligns with our company's brand identity. Here's a quick brief of our requirements: - Colour Palette: Predominantly neutral and mature tones for the design - particularly shades of grey, black, and white. - Emotional Resonance: The logo should inspire feelings of professionalism and creativity. It needs to appear attractive and reliable, ensuring it reflects a high level of expertise and out-of-the-box thinking. - Usage: The logo will primarily be used on our website and social media platforms. So, it's imperative that it's versatile and adaptable to different formats. Ideal skills and experience: - Strong graphic design skills - A good understanding of color theory - Experience in crea...

I'm seeking an expert in MailChimp who can assist me with designing email templates. The focus is on creating professional and clean templates that align with my complete branding guide. Key Responsibilities: - Designing professional and clean email templates on MailChimp - Ensuring that the templates are in line with my complete branding guide Ideal Candidate: - Proficient in MailChimp - Previous experience in designing email templates, specifically professional ones - Ability to incorporate existing branding guidelines into the templates The ideal candidate should be able to create visually appealing and professional email templates that are consistent with my branding. They should have a good understanding of design principles and be able to translate...

In need of a gifted graphic designer specializing in professional conference program design. I have wording and aboriginal art. Key project requirements: - Specialization in packaging design - Ability to create professional themed designs - Understanding of design principles that appeal to an adult demographic An ideal candidate would be someone who has previously worked on similar projects, with a portfolio to show for it. Proficiency in graphic design applications like Adobe Illustrator and Photoshop is a must. Looking forward to creating a beautiful packaging that embodies brand ethos while being appealing to the adult demographic.

I need a professional and modern logo that will represent my brand across various platforms and merchandise. The logo will be used across various platforms such as online (websites, social media), print (business cards, flyers) and physical products (packaging, labels). I am looking for modern visuals that capture attention and is memorable. Logo shluld include the word "EXOKRON". Key Requirements: - The logo should be memorable for the target audience. - It must be versatile enough to be used across online platforms like websites and social media, as well as in print on business cards and products - A modern design style -Theme is broad as this logo will appear on products encompassing home and office products (ie. On chair, desk, pen, water bottle, laptop bag etc) As f...

I'm in need of an experienced Photoshop expert to help remove unwanted reflections from a batch of 1-5 images in total. Key Requirements: - The main objective is to eliminate reflections on the images to ensure they are distraction-free. Final Deliverables: - The final images should maintain the same resolution as the original ones. Ideal Skills and Experience: - Proficiency in Photoshop with a strong background in image editing. - Previous experience in reflection removal is a plus. - Attention to detail to ensure the final deliverables are of high quality and free from any imperfections.

I'm in need of an animation video that will showcase the features of our dock float product. Following this, the video should demonstrate the assembly process of building a dock using the dock float. The aim of the video...editing - Experience in creating product advertising videos - An understanding of the DIY enthusiast audience and how to engage them through visual content This video will need to be provided with the final editable files, a full resolution file and a compressed file for posting on our website. Please check the "files" section for detailed instructions and sample images. Your price should anticipate several changes along the way as you get all the scenes just right. Looking forward to working with a professional who can bring our ...

...logo for my business. This logo is key in establishing a professional image for my brand. NOT AI CREATED MUST BE FULLY EDITABLE Key Requirements: - Incorporate both bold and vibrant, as well as soft and pastel colors into the design to ensure it's visually striking while maintaining a touch of elegance. - The logo should be abstract yet easily recognizable, allowing for a unique visual representation of the brand. Ideal Skills and Experience: - Proven experience in creating abstract and artistic logos, with a portfolio showcasing a diverse range of styles. - A strong understanding of color theory and the ability to blend vibrant and pastel shades seamlessly. - Prior experience working with clients looking to establish a professional brand image. Attaching Origina...

I am in need of an experienced WordPress developer to create a comprehensive image search and download platform, tailored for a wide audience. Key Features: - Advanced search filters: The website should allow users to perform detailed searches to find the exact images they need. - Instant download option: Images should be easily downloadable at the click of a button. - Image preview before download: To ensure users download the right image, a preview option should be available. - User registration with mobile number verification - Google ads integration - Skills and Experience Required: - Proficiency in WordPress: The successful freelancer should be well-versed in WordPress development. - Knowledge of image handling: Experience with image handling and download funct...

I require an experienced Facebook Ads professional to help drive sales for my physical products. - Primary Goal: To increase sales, not just brand awareness or lead generation. - Products: We're offering physical products appealing mostly to adults aged 25-54 years old. - Target Audience: Your campaign strategies should target adults between 25 and 54 years old. Experience in creating engaging and conversion-focused Facebook ads is essential for this task. I look forward to seeing your previous work results.

On my recent trip to Iceland, I managed to capture some potentially stunning landscapes with my DSLR. Unfortunately, the images when downloaded are pixelated, blurry and do not display correctly. Around 50-100 images I require a proficient, experienced Photoshop or Camera expert to help: (Not sure if this would solve the specific issues) - Remove Pixelation - Sharpen Blurry Images - Fix Incorrect size issues - Data Recovery pictures from old SD Card Although I'm uncertain of the exact dimensions for the final output, I demand for the results to be in the highest possible resolution. This would mean that they can be suitable for various display sizes from smaller picture frames to larger canvases. Your portfolio or samples of previous similar tasks ...

Company name is Winston’s Water and Sewer Services. We specialize in sewer camera inspections and hope to get into the water industry in the future - Elements: Water drop and Pipe symbols are to be creatively incorporated in a noticeable, yet tasteful manner. Please see attached images for a reference on a idea on what we hope to see Skills and experience ideal for this project: - Graphic design proficiency especially in creating professional corporate logos - Proven ability to integrate multiple elements into a cohesive design effectively. I look forward to your proposals.

I am in need of a video editor with proficient animation skills to assist in making our video content more engaging for a professional audience. The ideal candidate would be someone who is able to do the following: - Create 2D and 3D animations to enhance the video content - Utilize motion graphics to make the information more visually appealing - Edit the video to a length of 1-3 minutes, ensuring it is concise and effectively communicates the message The main goal of this project is to make our video content more appealing and engaging for professionals. Therefore, experience in creating videos for a similar audience is a plus.

...fields and tables with fillable fields, and I'm looking for a professional who can show me a way to easily render / convert the contents into HTML. The purpose of this conversion is to be able to convert many forms into HTML so we can post them on an internal website for the forms to be filled out. Key Requirements: - Converting PDF content to HTML without compromising quality or format from the original document - Ensuring that ALMOST all text, and tables are accurately transferred. It doesn't have to be perfect but excellent and close - Compatibility with desktop devices Ideal Candidate: - Proven experience in PDF to HTML conversion, especially for documents with mixed content - Ability to accurately handle text, images, and tables within th...

I'm seeking a professional who can help me with posting pre-written press releases on my Wordpress website. Here's what the job entails: - Daily Posting: The ideal candidate should post a press release every day on my website. Your role will be to ensure that these posts go live in a timely manner and have a consistent look and feel. - Content Inclusion: Each press release will include text and images, and sometimes videos. This means a well-rounded knowledge of handling media files and embedding videos directly into Wordpress is essential. - SEO Not Required: While the press releases need to be engaging, I don't require full SEO optimization for each post. Just ensuring they are correctly posted and correctly formatted is sufficient. - Each...

...candidate should be proficient in editing and have a strong track record of professional and corporate style video editing. Preferred editing with Premier - The video editing services required include full editing of a 1-minute clip. Skills and Experience: - Past experience in creating and editing videos for weddings, corporate events and for social media. - Strong portfolio of professional and corporate style videos. - Excellent editing skills with a keen eye for detail. - Proficiency with editing tools and software. - Ability to integrate graphics and animations seamlessly. Your role would be crucial in preserving the essence and integrity of each event or concept and transforming it into a polished, professional video that meets the desired tone. Please shar...

I'm in need of a professional-looking website for my business. The main tool I'd like the website to be built on is Elementor. Key requirements include: - Professional and corporate look and feel. - Clear layout and navigation. - Responsive design that looks great on all devices. I will provide the content and images, but you will need to help with the layout, design, and possibly additional Elementor widgets or features. Skills and Experience: - Strong experience with Wordpress and Elementor. - A portfolio showing a track record of designing professional and corporate websites. - Ability to work effectively with client-provided content and images. - Good understanding of UX/UI principles.