Create a Mobile Website

Student Brands Competition App Brief The App The application to be developed will be the first of its kind, an app solely devoted to running competitions and giveaways. Student Brands over the past 5 years has had heavy focus on giving away many prizes/giveaways to students in order to gain valuable data. This relationship is known as a give and take relationship, the student feels he is gaining something for his information. Over the past 5 years Student Brands has gained a reputation as an all in compassing student lifestyle portal. Student Brands believes that this application has great potential and the revenue generation model is based on the ability to gain mass engagement. Application Goals Create a free app Create an app to engage the student market in South Africa Ensure constant engagement and returning visitors Generate ad revenue Create a database Target Market Youth Junior – 16 to 18 years Senior – 18 to 25 years Other – 26+ years Corporates Those wishing to target the youth market in the digital space Platforms Web – mobile/ table/ desktop IOS/ Android / Blackberry Application Requirements Registration and login Refer a friend Survey ability – integration with survey monkey/other Student Brands news Application Milestones Middle March 2014 wireframe/look and feel and alpha testing Early April 2014 web launch July 2014 Blackberry/IOS/Android launch September 2014 Version 2 launch Functional Requirements The app needs to be responsive design The app needs to be Student Brands Corporate Identity (CI) The menu needs to consist of: Active competitions Past winners/prizes Refer a friend Contact us form News All data needs to be captured Each download recorded Every successful login recorded with time stamp Device or platform used Referred friend and details Each successful competition entry No in-app purchases Offline capabilities??? News updates via RSS Google AdSense integration 3rd party advert integration with click through and tracking Splash screen loading advert with click through All advertising click through to render inside the competition app How refer a friend will work Users must be able to share with friends via: SMS Email Social (Facebook, Twitter, Google, Linkedin and other) Each share has a unique URL linked back to the user Users will stand a chance to win prizes for successful shares and downloads by friends, in version 2 of the app users will receive points for the complete of a unique/new download which will be redeemable at certain levels