Management -- 2

Identification of the Industry and the Competitors.: Industry definition is necessary so that competitors can be identified; macro environmental forces that affect the organization and its industry can be assessed, and the organization’s relative strengths and weaknesses can be compared to other organizations within the industry. the company we have to work on is pepsi. Please note that this report will be submitted through SafeAsign, also please use some articles or case studies as it is very important for the instructor to use good academic references and there is a possibility that he might ask me to send him the references (academic articles/case studies/journals) , also I do have access to a lot of academic publishing websites like emerald and LexisNexis if you want me to send you anything specific to add to the report. please provide around 3 to 5 sources if possible, also have a look at the attached pdf file thus it will give you an idea of what is the purpose of the project.