I have been working for nearly two years with Google Ads and Facebook Ads and I have been part of projects as a freelancer, working in the performance marketing area in paid media, working with companies that do not have digital maturity and need to adapt to the market in this area, even companies that are already doing well. present in the digital environment. Participated in the entire website building process with sales funnel template, pixel installation and Facebook Ads Conversion API and Google Ads tags, Google Analytics and Google Tag Manager for lead capture sites, Landing Pages, e- commerce, blogs and business websites. I also worked on the installation of applications for response automation, content direction, social media, post and creative design, email marketing and remarketing.