I am looking for someone to help me develop a product and go-to-market strategy for a digital & physical product geared towards specific target markets. This is an energy management product that is both B2B and B2C. The product consists of a platform, mobile application and smart devices. This strategy must be developed within 2 months for a target launch by end September. Some work has been done, but we are looking for a freelancer that will support the business by providing comprehensive guidance helping us bring together a product launch from conception to go-live, including market intelligence, competitive analysis, resources and campaign content to ensure the success of the products. It is important that the strategy developed includes an action plan to reach potential customers and maximize market penetration through digital channels including an online store. Additionally, strategies should be tailored to my specific product, target market, and timeline goals. If you can successfully create a winning and actionable strategy that yields long-term growth, I’d love to hear from you.
Specific areas of support include:
- Brand Application Review
- Digital Brand Application Review
- SEO Audit
- Social Media Audit & Strategy
- Web Performance Audit
- Website UX Audit
- Review Competitive Analysis
- Customer Segmentation & Target Market
- Brand Visual & Verbal Identity
- USP Identification and Messaging
- Campaign Channel Identification
- Tactical Campaign Planning
- Content Development
- Content Schedule
- Marketing Plan