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Thank you for your project invitation. My price for A4 text page is 3 $. I have placed a bid for 30 pages. I aslo attach a sample of my original writing work: Four clues on sustaining brands The success is not reached solely by ‘giving a birth’ to a brand. It is not enough to create a brand. It has to be sustained, it has to grow and develop. Brands are more than products’ trademarks or companies’ names. Brands are like people. They have their history, personality, image, identity. They build up relationships with their customers. They possess value. They ‘look’ into the future. Brands have visions. Without all those things brands will be left only with their products’ natural qualities and benefits. Even though, most products do possess excellent and even unique advantages; the market is so oversaturated with similar and competing products that those differences on their own are not sufficient any more for product differentiation. Thus, sustaining brands becomes the primary task for companies’ management. Let us take a look at some things that should or should not be done for sustaining brands. • Maintaining a distinctive brand vision Brand vision lies at the brand’s core. Without a relevant vision a brand cannot function effectively. Vision is the aspiration and the goal to which all the energy and efforts are directed. Vision keeps brands dynamic and alive. • Providing good communication of a brand with its stakeholders. Sustaining brands can be done not only through the renewal of brands’ vision, but also through effective brand communication. For, no matter how honorable or worthy your vision is or how perfectly your brand image is designed, without a good communication no one will ever know about it. Brand communication has to be clear, fast, relevant and acceptable for your brand stakeholders. It has to be able to convey your brand promise with the power you enclose into it. Internet is an excellent communication tool. It provides the speed and interactivity you look for. • Renewing or extending your brand As I have already mentioned sustaining brands is the primary task for companies’ management. It can be successfully done through renovation or extending brands. Without such renovation brands can begin to stagnate. Though, you have to be very careful not to harm your brand with such extension. Generally, brands with stronger and more psychologically rather than product oriented visions are easier to extend. The vision of Caterpillar Company has permitted it to extend through new product lines, such as shoes or watches. When for Intel it was a rather challenging thing to do. Their vision was too narrow and people were unwilling to perceive their brand as a manufacturer of external devises. Intel Inside vision has made it hard for them to do. • Avoiding confusing branding and marketing Changing marketing strategies or investing more into marketing does not always produce the desired results. Why? Because marketing is only a way by which a company represents its image, values, vision and symbols associated with them. When branding is the company’s essence. It is the main proposition people are looking for. It is the personality and relationships that help them make their choice of products. Finally, sustaining brands is not only giving attractive and meaningful promises. It is keeping them. Matching up to all the promises a company has given to its customers is the best way of sustaining brands.

Hello I have written articles,eBooks and web content for clients all over the world on a variety of subjects. My speciality is understanding the exact requirement of my client and deliver quality rich articles well in time. I can write on a variety of subjects. My articles are keyword rich and can be easily tracked by search engines. I have been writing for various clients since 4 years now on a freelance basis. I also have a professional team of writers who understand your needs and write very high quality articles. Hence we ensure that whether it is ten articles or 50 articles per day, we can do all of them within the stipulated time. Please see attached file for more details. Can send you hundreds of samples of other articles on demand. Thank you Can start right now

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