Re-write existing Sales copy

We are launching a site that has been modeled after an existing extremely successful competitor site. We are trying to duplicate their success. There is two pages of sales copy (Home page and Order Page) that we believe is big part of the succesful formula. What we are looking for is a writer to rewrite these two pages, same size but different enough to not look like a copy and yet somehow capture all the elements, and soul of the original. We think that for a writer to do this, they must first be able to appreciate or recognize the elements in the original that make it work, before attempting to duplicate it.