I have spent 8 years in digital marketing working in sectors like healthcare, beauty, food, fashion, real estate, auto industry, baby brands, and wedding management helping businesses with leads for service providers and customers for e-commerce.
My hands-on experience involves
*Media buying on platforms like Google and Facebook.
*New self-serve advertising platforms like Quora, Tik tok, Snapchat, and Apple search ads
*Planning analyzing and optimization of campaigns involves analysis tools like Google Analytics, firebase, and branch.
*Working with Affiliates on models like CPV, CPI, and CPS for increasing the top of the funnel and purchases.
*Being a content creator myself and an active social media influencer, I worked on various campaign promotions like nearbuy and working with influencers.