Pouch Packaging Design for a Dried Kangaroo Dog Treat Company (TruBluKangaroo)

Project Brief: Packaging Design for Trublukangaroo Dried Kangaroo Dog Treats Overview: Trublukangaroo, an Australian company specialising in dried kangaroo dog treats, seeks a talented freelancer to design packaging for their product. The packaging should embody the essence of their brand: natural, Australian, and dedicated to dogs' well-being. The design will be featured on a Kraft brown pouch with a distinctive dog's paw-shaped clear window on the front. Two sizes of packaging: (In millimetres) - 240*335, 300*510 Front Packaging Design: * Kraft brown pouch with a clear window in the shape of a dog's paw print. * Placement of Trublukangaroo's logo prominently on the top section. * A space approximately 4cm width and 10cm length at the bottom, to provide room for a sticker which will be place later to determine the type of product in the bag * Text: "100% Australian Wild Kangaroo. No additives or preservatives." - positioned at the bottom in small, clear font. * Color scheme and fonts to complement the website trublukangaroo.com.au. * All text and design elements to be in black on the brown Kraft pouch. Back Packaging Design: * Trublukangaroo's logo at the top. * Quote: "Moments with Your Best Friend." * Brand story: * ‘At Trublukangaroo, we cherish your dog's well-being. Our personal love for furry companions fuels our commitment to making every moment count, embracing the joy they bring into our lives. * Understanding the importance of wholesome, pure treats, we embarked on a journey. Our treats, crafted from 100% wild kangaroo, embody this dedication. We're devoted to maximising every precious moment, ensuring your pet's happiness and vitality. * Join us in celebrating all doggie love across Australia at [login to view URL], where our treats are made to create a lifetime of cherished memories.’ * Contact details: Include the company address (4D/271 Pennant Hills Rd, Thornleigh NSW 2120) and the website ([login to view URL]). * Fonts and layout to maintain coherence with the front design. * All elements to be in black on the brown Kraft pouch. Additional Information: * The provided example will serve as a reference for the general layout and design but won’t include the unique feature of the dog's paw-shaped clear window that we would like. * The design should evoke a sense of natural, wholesome goodness and a strong connection to dogs and Australian origin. Deliverables: * High-resolution design files compatible with printing on a Kraft brown pouch with a clear dog's paw-shaped window. * Provide variations or mockups to showcase the design on the packaging. Timeline: * The company expects design concepts within the next day, with 3 revisions over the course of a few days. Thank you for considering this project with Trublukangaroo. We look forward to receiving your creative concepts! - Winston