Elevate & Target SEO Goals for Special Education Advocacy Company

I'm embarking on a strategic initiative to significantly enhance my website's Search Engine Optimization. My company is a small special education advocacy firm that primarily serves students and families in the DC, Maryland and Virginia area with growing capacity to serve students and families nationally. Our goal is to find a contractor who can help us clarify our goals for the search terms we would like to rank for and then optimize our website to rank for those terms. Our primary audience is local (DC, Maryland, Virginia) but we are also interested in reaching a national audience as a secondary goal. We're looking for a cost-effective contractor with the following skills and experience: - Demonstrated success in elevating websites on search engine rankings, particularly for Wix-hosted sites. - Advanced understanding of SEO practices, capable of not just applying best practices but also able to think outside the box to overcome unique challenges. - Experience in successfully targeting both local and national audiences, with evidence of significantly improved reach and engagement metrics. - Excellent analytic skills to track, interpret, and report on performance improvements, adjusting strategies as required. - Strong communication skills to ensure our goals are understood and your strategies are clearly explained to us. -Special education industry knowledge is a plus but not a requirement This project isn't just about increasing numbers; it's about smart growth, precise targeting, and making meaningful connections with our audience. If you are up for this challenge, we're excited to hear how you can contribute to our goals.