All my approach to design is user-centric, which follows a thorough understanding of both user and business goals. This process may include competitor analysis, user interviews and surveys, content audits, information architecture and sitemaps, user personas, business model canvases, wireframes to prototypes, A/B testing to iterate small product features and even design elements.
All my research is backed by scientific model, theories and research methods, quick prototyping tools, software for qualitative / quantitative analysis, graphic design tools and software programming frameworks.