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    2,000 marketing and business development specialist jobs found, pricing in USD

    Hi Md. Mahafuj M., I would like to hire you to create Business Cards, Letterheads and Envelopes for my new business TEC Geomatics Ltd.

    $36 (Avg Bid)
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    As a SaaS company, we're in need of integrating Botpress with our Whatsapp Business API product very similar to Wati or Interakt. Instead of building chatbot and visual builder we are looking forward to leverage Botpress and other convincing alternative to have Visual flow chatbot builder in our SaaS application.

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    I'm looking for an experienced website developer to create a professional and user-friendly website for my business. Ideal Skills and Experience: - Proficient in website development - Ability to create a modern and visually appealing design - Strong understanding of UX/UI design - Experience in creating responsive websites Please note that the primary goal of the website and specific features are not provided, so we will need to discuss these in more detail.

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    ...a comprehensive business plan specifically for a children's tableware business targeting preschoolers (3-5 years). The main goal of this business plan is to guide my business operations strategically. Key aspects that should be incorporated in the plan include: - Comprehensive Market Research: Specifically tailored to the local community markets as these are the primary target markets. - Competitive Analysis: A detailed evaluation of the current and potential competition within the preschooler's tableware industry in local community markets. - Marketing Strategy: Developing an effective and robust marketing strategy that appeals to this particular demographic. - Financial Projections: Accurate and detailed finan...

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    I'm seeking an enthusiastic , challenging , determined and inquisitive Digital Marketer who has a passion to grow in this automated and competitive social media market. We are an Edtech company , we offer language courses designed on an inventive . ingenious and creative methodology which caters the students looking for improving their language proficiency. We serve this with DLC The Learning Club App so our motive is To increase the sales through selling of the courses To increase the downloads of the app To increase the engagement on social media platforms Our target audience is Students as in Housewives , businessman , parents , students who are looking for English Language as Spoken and Competitive Schools looking for English language proficien...

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    I have a photograph that needs a specialist touch. The primary task will include: - Removing the shadow from my face to achieve a more natural look. The project doesn't specify any particular area of focus so a balanced approach to the entire face would be appreciated. Ideal candidates will have a robust understanding of photo editing, specifically shadow reduction, and are mindful of preserving the photo's natural appearance. Proficiency in various photo editing software and an eye for detail are essential.

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    I'm in need of a creative logo that will represent my specialist practice as a Speech Pathologist. The logo should embody: - Professionalism - Warmth and approachability - Relevance to speech pathology The ideal designer for this project will read the attached detailed brief and message me starting with the letters MHSP to start discussing. Thank you

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    ...create an e-commerce website for my business. The site will be used for selling a moderate range of products, between 50 and 200. Key project requirements: - Website Purpose: The primary goal of the website is to facilitate online sales, so the developer should have a good understanding of e-commerce fundamentals. - Payment Gateway: Integration of a secure payment gateway is crucial for processing transactions. - User Reviews and Ratings: Implementing a feature that allows users to review and rate products is a key requirement. Ideally, this should be user-friendly and intuitive. The ideal candidate will have: - Proficiency in e-commerce web development. - Experience with integrating payment gateways. - A track record of implementing user re...

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    As a business owner, I'm seeking a skilled social media expert with a creative mindset to enhance my Instagram and YouTube profiles (on travel). I need you to employ and lead innovative strategies to boost follower growth and engagement on these platforms. Key responsibilities: - Video Editing: Utilising advanced video tools to enhance my existing content and create eye-catching videos for teens and young adults. - Content Creation: Develop compelling content that resonates with our targeted demographic. Storytelling skills are a must to present our narrative effectively. - Marketing & Promotion: Leveraging your knowledge of Instagram and YouTube algorithms, devise strategies to increase reach and visibility. Ideal...

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    is currently being made on WordPress, and I want it to be converted to Shopify. I don't want any changes in design, alignment, or layout. Everything must be the same as it is currently on the WordPress website. It requires expert knowledge to develop such a website on Shopify. If you are a beginner and work on theme-based Shopify websites, you won't be able to do such a task, so don't waste your and my precious time. But if you are really an expert in Shopify and have work experience in custom Shopify website development, please share your previously done custom Shopify websites (not theme-based), and let's talk further. Note: Again, I want to mention that please don't waste my time if you don't know how to work o...

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    ...we are willing to put money into the business as we build. Key Tasks: - Create and manage Google Search Ads: Your primary focus will be on this platform as we aim to attract a national audience to our site. - Optimize for Conversions: We need you to not just bring traffic but also to help us convert these visitors into customers. Your Expertise: - Proven Experience: I'm looking for someone with a track record of success with Google Ads, specifically in driving sales. - Understanding of E-commerce: It's important that you understand how to bring potential customers to our site and convert them. - National Targeting: You should be familiar with targeting a national audience and making sure our ads reach the right people. If you think you fit the b...

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    ...skilled and experienced Google Ads specialist to help me run ads for my product. Although I haven't specified the product or target audience, we can discuss this and refine our strategy together. - You'll be responsible for setting up and optimizing the Google Ads campaigns to achieve our goals. We aim to increase brand awareness, drive website traffic, and generate leads. - We may need to explore A/B testing, monitoring, and adjusting the campaigns based on performance. - I may also need insights and suggestions on what could help the ads perform better. The ideal candidate will have a track record of success in managing Google Ads campaigns, particularly for products. You should be able to demonstrate your ability to dri...

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    I'm seeking a senior TON developer with expertise in smart contracts, Ton coin and Jetton. The ideal outcome is to integrate the frontend with an existing smart contract. Therefore, the person should be proficient in JavaScript, HTML/CSS and React. Key requirements and responsibilities: - Proficient in smart contracts, Ton coin and Jetton - Integrate the frontend with existing smart contract - Expertise in JavaScript, HTML/CSS and React If you're a seasoned TON developer who is also well-versed in frontend technologies like JavaScript and React, this could be a great opportunity for you.

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    ...for my company's branding, marketing, and information dissemination efforts. This is an expansive project that includes the design of logos, brochures, and posters. Ideal skills for this job include: - Advanced design skills, particularly experience in creating logos, brochures, and posters - Ability to consistently apply and develop a brand identity across various media forms - Knowledge of marketing best practices and ability to create designs that appeal to and engage diverse audiences - from general consumers to business professionals, and various demographic groups Your task will hypothetically encompass: - Developing an engaging and recognizable logo design that captures our brand identity - De...

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    I'm looking for a profe...Multilingual Support: The platform should support both English and Arabic. In terms of design, I am looking for a modern and sleek interface that is user-friendly yet professional. The primary target audience for this platform is legal professionals, so the design should reflect this. Ideal candidates for this project should have experience and expertise in: - AI and Natural Language Processing - Web development, particularly with a focus on search functionality - Multilingual platform development Familiarity with legal systems in the GCC region would also be beneficial. A portfolio showcasing relevant projects would be highly appreciated. Flutter mobile apps and website with php or node js. P...

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    ...web developer to create a responsive website for my existing restaurant business. The main focus will be on creating an intuitive and reliable food ordering process. This is what I'm looking for: * Food Ordering System: A user-friendly system that offers customizable orders, pre-set meal choices, and implements real-time order tracking. Customers should be able to view the menu, make a selection, and track the preparation and delivery of their orders. * Design Guidance: I would appreciate some guidance on the design aspect of the website. While I don't have any design guidelines or branding assets to share, I'm open to creative suggestions that align with my business. Ideal skills and experience: * Web Development...

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    ...a web developer to build a website for my business. I need an ecommerce website and I’m open to suggestions with selecting a domain name. Additionally, I am looking for a website with a modern design style. The website needs to be modern, user-friendly, and aesthetically pleasing. It should allow customers to browse and purchase products through the website, as well as provide a seamless shopping experience. Furthermore, I would like the website to be responsive to different screen sizes and easy to use on all devices. I am hoping to find a freelancer with expertise in developing ecommerce websites and able to bring my vision to life. The selected freelancer must be able to deliver a clean, professional, and ‘ready-to-go&r...

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    I'm in need of a professional photo editor with advanced retouching skills for my product photos. The images will be used across multiple platforms, including my online store, print marketing materials, and social media. The ideal candidate should have: - Proficiency in background removal and adding elements to images. - Experience in enhancing product images to align with marketing and branding guidelines. - The ability to edit images for various platforms, such as online stores and social media. If you have a keen eye for detail and can deliver high-quality edited product photos, I'd like to hear from you.

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    Trophy icon Modern Business Card Design 6 days left

    I'm in need of a sleek and modern business card design. The card should include: - Name - Job title - Company name - Address - Email - Website - Phone The overall design style I'm aiming for is modern. While I do have a specific color scheme in mind, I'm open to your suggestions and recommendations. The key here is to create a business card that reflects my professional identity and is visually appealing. Ideal Skills and Experience: - Proficiency in graphic design - Experience with designing business cards, especially modern ones - A keen eye for detail and aesthetics - Ability to understand and incorporate client's preferences - Good communication skills, to ensure the design aligns with my vision

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    ...traffic to my website through Facebook and Instagram. Key Requirements: - Proficient in Facebook & Instagram Marketing: I need someone who can craft engaging posts and ads that resonate with my target audience. - Expertise in Driving Website Traffic: Your focus should be on boosting the number of visitors to my site. This includes optimizing ad placements and calls-to-action on both platforms. - Understanding of Adult Audience (25-44): You should be able to tailor content appropriately for this demographic, ensuring it's both relevant and appealing to potential customers. This role requires someone who's confident in managing both platforms effectively, while keeping the goal of increasing website traffic in mind. Prior experience with...

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    I'm seeking a skilled and creative social media marketer and manager to spearhead a multi-month the promotion of my upcoming children's book for kids 5-8 years of age to be published mid September, 2024. You'll be working alongside my illustrator to curate and manage content for various social media platforms with a focus on Facebook, Instagram, Twitter, YouTube, TikTok, and Pinterest. Key Responsibilities: - Collaborate with my illustrator to create engaging and visually appealing content - Develop a social media strategy tailored to each platform - Manage day-to-day social media operations - Implement a pre-order campaign in August to boost visibility and anticipation for the book in mid-September - Create and manage ad cam...

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    I'm in need of a Shopify developer who's also got a strong background in email marketing. This project requires a professional who can assist me in implementing an effective email marketing campaign with the primary goal of boosting product sales. Ideal skills and experience for this job include: - Proficiency in Shopify development - Strong understanding of email marketing strategies, particularly in the context of e-commerce - Proven track record in boosting product sales through email marketing - Good communication skills as you'll be working with me to develop campaign strategies that resonate with our target audience

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    ...a talented and driven Lead Generation and Sales Funnel Marketing Specialist to join our team. This role focuses on using advanced marketing techniques to generate high-quality leads and guide them through an optimized sales funnel. The ideal candidate will have a strong understanding of marketing strategies, sales funnels, order bumps, and upsells. They will also be adept at market research, ad conversion, and retargeting to maximize lead generation and conversion rates. Key Responsibilities: Lead Generation: Develop and execute marketing campaigns to generate high-quality leads. Utilize various marketing channels (email, social media, content marketing, SEO, etc.) to attract potential c...

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    I'm looking for a professional writer with a strong understanding of business concepts to create a comprehensive business report for me. Key Requirements: - Analyzing financial performance - Evaluating marketing strategies - Assessing operational efficiency Ideal Skills and Experience: - Proven track record in business report writing - Understanding of financial, marketing, and operational concepts - Ability to concisely convey complex information

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    I need a WordPress website with WooCommerce designed with divi (we have the theme license already) - this is just for reference its not in a good shape, the products are based around mobility related and its not completely ecommerce rather, some products just need the option to send enquiry for the product we are displaying. Mainly three pages to design (home, category and product page) - - I need category pages built on all the categories given on the existing page (basically duplicating after making one) - you should atleast be able to generate generic chat gpt content wherever needed - Should be able to copy paste products from the reference websites as well *if you have understood the details start with word "MOBILITY"on your proposal so that I know you rea...

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    I am in need of a skilled programmer t...programmer to create a bot, effectively able to filter out vehicle listings and send them directly to me on whatsapp , twillio etc (any) Key Responsibilities: - The bot should primarily use Craigslist, OfferUp, and Facebook Marketplace platforms for sourcing listings. - The bot should filter vehicle category listings exclusively. Vehicle Filtering Criteria: - Vehicle make and model - Year range - Price range - Distance Ideal Skills: - Experience with bot programming and development - Familiarity with Craigslist, OfferUp, and Facebook Marketplace APIs - Understanding of the automobile market, specifically characteristics and identifiers - Proven track record of creating bots th...

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    I'm in need of a freelancer who can help me find new clients for my web development services. Key Tasks: - Generate leads and bring in new clients - Identify and engage with potential customers interested in web development - Maintain and grow our client network Ideal Skills: - Proven track record in client acquisition - Strong understanding of the web development industry - Good communication and relationship-building skills Experience in sales, marketing or a related field is a plus. The ability to leverage existing networks and create new ones will be highly regarded. Please apply if you're confident in your ability to attract clients and help grow my business.

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    ...enhancing my digital presence, and designing packaging for my coin cake business. Target Audience: - The coin cakes will be targeted towards a diverse range of customers, catering to all age groups. Scope of Work: - Consult on establishing a unique and appealing brand identity for the business. - Offer insights on how to effectively integrate the unique toppings and flavors (Chocolate, Fruit, Nuts) into the brand strategy. - Provide recommendations on creating a robust digital presence that resonates with our target audience. - Suggest packaging designs that are visually appealing and representative of the brand's essence. Ideal candidate: - Previous experience in brand strategy development and digital presence creation. ...

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    ...a comprehensive business case for my technological solution in child protection. This document will primarily be used for presenting our business to potential investors and stakeholders. Most of the content has already been compiled and available to include. Collaborating with me will be required to build out and contextualise content where necessary. Essential skills and experience for the job include: - Business case design experience - In-depth knowledge of business case requirements and necessary inclusions - Shrewd understanding of investor and stakeholder expectations - Previous work on startup projects is a bonus - Communication Your task will involve developing an investment-ready business case that e...

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    I am seeking a professional with extensive experience in social media marketing, particularly on Facebook and Instagram, to drive website traffic for my brand. The ideal candidate should understand how to attract and engage with young adults (18-24), which are the primary focus of this campaign. Key skills and experience include: - Strong understanding and experience in Facebook and Instagram algorithms - Expertise in creating engaging content that drives young adults (18-24) to visit a website - Proven track record in effectively improving website traffic through social media campaigns - Knowledge of analyzing social media metrics and tweaking strategies for better results.

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    ...particularly in the area of order tracking and user account functionality. Key Requirements: - User Registration and Login: Users should be able to sign up and log in using their Gmail or email id in addition to setting up a password. - Order Tracking: I need a custom dashboard that allows users to track the status of their orders. This feature should also enable manual entry of order updates by admin. - Downloadable Reports: Once a project is completed, users should be able to download a report related to the service they ordered. The ideal freelancer for this project should have: - Proficiency in Wordpress development - Experience with custom dashboard creation - Strong understanding of user account management and order tracking systems - Excellen...

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    ...include: - Implementing an NLP AI model: You should have a solid understanding of NLP concepts and be able to integrate this into the website effectively. - Chat interface development: The chat interface should be user-friendly and engaging, allowing users to receive responses to their prompts seamlessly. - Basic customization: Although we seek a simplistic design, the chat interface should still maintain a professional and appealing look. This means including preset themes for customization. We have a model on google colab which uses GradientAi and answers based on the prompt. I need to integrate this into the website. The website will answer questions on "How to fix_____?" by returning the tools required and the steps to perform. Ad...

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    ...including, social media marketing, customer service, and call center operations. Duties and Responsibilities: -Organize and maintain all information - Handle and coordinate all records -Handle social media platforms to market the company and its products -Manage customer inquiries and complaints -Assist with team and client communication -Perform call center operations and handle customer calls -Handle online and offline customer inquiries - Provide excellent customer service Basically, we are a realty firm and we managed some vacant residential properties which are available for rents and your tasks are to list these properties on the rental websites as , , and some other rental web...

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    ...TailwindCSS Development We are looking for a qualified developer with 5+ years of experience, specializing in UI/UX building and proficient in Figma, , TailwindCSS and Typescript. Our goal is to design and redesign an e-commerce website focused on trading. We already have an existing foundation, but it needs to be refactored to improve code organization and user experience, as well as improve visuals. Main Requirements: - Experience in dealing with the PT-BR language (Brazilian Portuguese) - UI/UX with Figma: Ability to create attractive and functional designs. - and TailwindCSS: Proficiency in front-end development using these technologies. - Typescript/Javascript: Strong knowledge in programming. - Code Architecture: Soli...

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    ...design and create an ecommerce website similar to but with some innovative features. The site should be modern and minimalist in design, and include standard ecommerce functionalities like product search and filtering, shopping cart, and user registration and login. Key Features: - Product search and filtering - User registration and login - Shopping cart and checkout - Spin & Win game, like - Easy login with Google sign-in Design: - type branding guidelines for the design - Open to suggestions from the designer - Aiming for a user-friendly design both on web and mobile views Payment Integration: - Cash on delivery - Razorpay Ideal Skills and Experience: - Proven experience in ecommerce website d...

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    As an art enthusiast, I'm seeking a specialist in large, illusionary art sculptures. My vision is to have a stunning metal sculpture with my company Logo (attached) that can captivate and engage viewers in an upcoming exhibition. Key project details are: - Sculpture Type: I'm very keen on illusionary sculptures that showcase my company Logo Sparrow Shopfits (attached) at exhibition booth size 3m x 3m. Need to show it as clutter from everywhere but from one point it should depict as company logo. Vision is to portray our company tagline “Simplifying Retail store Fitout” - Material: The sculpture should be crafted using material which can have some link to retail store design be it metal, wood, waste materials or prints over acrylic. Please confirm your e...

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    I'm looking for expert advice on my idea for a portable water bottle for dogs that I'm considering dropshipping. As a beginner in the e-commerce world, I need a professional to guide me on whether this is a viable idea and if so, how to make it known to dog owners. Key points to consider: - **Target Audience**: Dog owners - **Marketing Expertise**: Specifically in social media marketing - **Platform Focus**: Primarily interested in leveraging Instagram

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    I'm planning to venture into the dropshipping domain, with a specific focus on portab...who would find these bottles useful for their companions. I am looking for someone with: - Prior experience in marketing dropship products - Knowledge about the pet supplies market - Excellent market analysis capabilities - Innovative marketing strategies to target pet owners and individuals leading active lifestyles Your main responsibilities would include: - Evaluating the feasibility of my product idea - Robust market analysis - Creating and implementing marketing strategies Your expertise will help me make an informed decision about proceeding with this product. This could potentially become a long-term engagement, provided the initial assessment and...

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    I am looking for an imaginative and talented freelancer to create a flyer or infographic that promotes a product for professionals in a specific industry. You should be capable of producing striking illustrations or graphical elements that not only illustrate the product, but also capture the essence of the industry it is intended for. Ideal Skills: - Graphic Design - Illustrations - Infographics - Marketing - Business Understanding Experience: - Proven experience in creating marketing materials for professionals would be preferred. - A deep understanding of how to use graphics and illustrations to tell a story and promote a product. Your creative touch and attention to detail will be much appreciated and will greatly contrib...

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    ...full stack developer, specialized in Flutter, jQuery, MySQL, AWS, and Google Cloud Platform, to help me bring my vision to life. I plan to develop a premium content platform for the web. The platform will provide a seamless user experience yet restricts premium content behind pay walls. Key requirements: - Develop a web-based premium content platform using Flutter and jQuery - Implement a secure and reliable system for MySQL database management - Integrate an inbuilt payment gateway for user subscriptions - Utilize AWS and Google Cloud Platform to ensure the platform's scalability and performance Ideal candidates should have: - Extensive experience in full stack development - Proven expertise in Flutter, jQuery, MySQL, AWS, and Goo...

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    ...will cater to all sports. The website should have the capability to stream live games and events. Key features I'm looking for include: - Support for all sports: The website should be designed to stream a wide variety of sports, including but not limited to football, basketball, and tennis. - Live streaming capabilities: The website must support live streaming of sports events. - User registration and profiles: The website should allow users to create accounts, manage their profiles, and personalize their experience. I'm seeking a developer who has experience in creating similar, high-performance websites. The ideal candidate should be able to implement the necessary features for a sports streaming platform and ensure a seamless user experi...

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    I'm looking for a skilled and experienced web developer to create an ecommerce website similar to , incorporating some unique features. Key Features: - Product search and filtering - User registration and login - Shopping cart and checkout - Spin & Win game, like - Easy login with Google sign-in Design: - No specific color scheme or branding guidelines for the design - Open to suggestions from the designer - Aiming for a user-friendly design both on web and mobile views Payment Integration: - Cash on delivery - Razorpay Ideal Skills and Experience: - Proven experience in ecommerce website development - Familiarity with product search and filtering, user registration and login, shopping cart and checkout f...

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    ...seeking a skilled SEO specialist to boost the online visibility of my website. I believe a comprehensive SEO approach is necessary. The project will involve a blend of on-page, off-page, and technical SEO strategies. Key Responsibilities: - Implementing on-page SEO to enhance website content and structure - Executing off-page SEO strategies including link building, social media marketing, and influencer outreach - Ensuring technical SEO aspects are optimized for search engines Ideal Candidate: - Proven experience in SEO with a track record of improving online visibility - Proficiency in all types of SEO including on-page, off-page, and technical SEO - Familiarity with link building, social media marketing, and influencer outreac...

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    I'm looking for an experienced developer adept in HTML/CSS to create an auto defined layout for job descriptions. The purpose of this project is not just aes...aesthetic enhancement, but to truly improve the user experience on the page. Key tasks include: - Designing a responsive framework that can adjust to differing text lengths. - Ensuring this automated layout is intuitive, user-friendly and displays information effectively. The ideal candidate will have: - Strong experience in HTML/CSS. - Prior experience in creating responsive designs. - An understanding of creating layouts that enhance the user experience. We believe that the right layout can make all the difference in attracting high-quality applicants and look forward to finding the right person to make ...

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    I'm in need of a specialist in lead generation who can provide both B2B and B2C leads. Industry specifics have been left open-ended for the B2B leads, giving you the freedom to use your expertise and bring in results from multiple arenas. Key outcomes I expect: - The generation of qualified leads - The specific information required for each lead: Name, Email, Phone number Ideal Skills: - Experience in lead generation for both B2B and B2C - Excellent communication skills - Prompt and reliable You should be ready to showcase examples of your past successful lead generation efforts. Let's bring in some fresh leads and grow together!

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    I am in need of a Social Media Advertising Specialist who can focus on our Facebook, Instagram, and Twitter accounts, with the primary goal of increasing brand awareness. Key Responsibilities: - Create and manage social media advertising campaigns on Facebook, Instagram, and Twitter - Optimize ads for maximum reach and engagement - Monitor ad performance and adjust strategies as needed - Provide regular reports on the effectiveness of the campaigns The primary goal of this project is to increase brand awareness. The ideal candidate should have a proven track record of managing successful social media advertising campaigns and a thorough understanding of the dynamics of Facebook, Instagram, and Twitter. Previous experience in increas...

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    ...in search of a highly skilled and experienced freelancer who is well-versed in blockchain technology, smart contract implementation, and Web 3 development. Qualifications: - Proficient in blockchain technology and its applications. - Demonstrated experience in developing and implementing smart contracts. - Strong knowledge and experience in creating Web 3 applications. Benefits: - I'm looking for a freelancer who can provide cost-effective solutions, thereby saving on project expenses. - Timely delivery of high-quality work is crucial. So, a faster turnaround time will be highly appreciated. Responsibilities: - Your main responsibilities will include developing innovative blockchain solutions. - You will also be responsible for implemen...

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    ...aesthetically pleasing website. While the main purpose of my website wasn't specified, I am open to discussing the possibilities and determining what type of content would best meet my needs. As for specific features, I didn't list any. However, I trust that you, as an experienced web developer, will guide me on what functionalities can enhance the user experience of my site. To summarize, this project requires: - Discussion to clarify the purpose of the website - Advice on optimal website features - Implementation of suggestions mutually agreed on Ideal skills: - Excellent communication for clear understanding and delivery - Proficiency in web development and UX design - Ability to work within deadlines Project deadline: The project should...

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    I need a data entry specialist to help me with a simple task of entering data into spreadsheets. Ideal Skills and Experience: - Proficient in data entry, specifically into spreadsheets, with a keen eye for detail - Experience working with Excel or similar tools - Ability to maintain accuracy and meet deadlines - Good communication skills and reliability Looking forward to working with a professional who can complete the task efficiently and accurately.

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    Looking for a skilled technician experienced with Komatsu machinery and proficient in troubleshooting and repair techniques. The main issue with our machinery is error codes or error messages that require immediate attention. Ideally: - You are knowledgeable with Komatsu-specific error codes and can diagnose issues swiftly and accurately. - You have a thorough understanding of safety protocols to ensure a safe working environment. The repair work will be on-site, so local candidates or those willing to travel are preferred. You would be addressing the malfunctions directly ensuring that the machinery is up and functioning properly.

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