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    We are seeking a skilled animator to bring our brand's identity to life through captivating logo animations suitable for various video formats. As a luxury VIP van customization company catering to clientele seeking Rolls Royce or Maybach levels of comfort, we understand th...Strong understanding of design principles, typography, and motion graphics. Ability to conceptualize and execute animations that align with brand identity and target audience preferences. Experience in sonic branding or sound design is preferred but not mandatory. Deliverables: High-quality logo animation files optimized for both vertical and 16:9 video formats. Sonic branding component in audio format, seamlessly integrated with the logo animation. Source files and project assets for future modifications...

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    ...but not limited to: - Editing and improving the content to be persuasive and impactful - Designing visually appealing slides that are effective in communicating the message - Applying consistent and appropriate formatting throughout the presentation We have over 40 slides currently. Most of the content will be changed or updated. Looking for help to take existing info and make it a consistent format ready for us to import new content. Some of the images and logos are the wrong color scheme. Needing someone with strong visual creativity to assist in making this an impactful presentation. Turnaround needs to be within 24 hours. Will need this by 7pm PST May 13th Do not apply unless you can start working on this immediately Experience in creating business proposals is a big pl...

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    As an author, I have a 46-page book for which I require professional assistance to format. I intend to upload this on Kindle's Print on Demand (POD). My expectations and guidelines for this task are as follows: * Generate a formatted version of the manuscript in PDF format compatible with Kindle POD. * Ensure the dimensions of the book perfectly fit an 8.5" x 11" size. * The contents of the book are already laid out. Skills and Experience Required: * Proficiency in PDF format conversions and manuscript formatting. * Prior experience working with Kindle's POD or similar self-publishing platforms. Please take every minute detail into account when formatting the book to preserve the integrity of the original manuscript.

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    I have a one-time project that involves converting a PDF file with tables into an Excel spreadsheet. The main purpose of this conversion is to extract specific information from the tables. Key Requirements: - Convert a PDF file containing tables into an Excel spreadsheet - Extract specific information from the tables Ideal Skills and Experience: - Proficiency in Python - Experience with PDF to Excel conversion - Ability to extract information from tables If you have the skills and experience I'm looking for, please submit your proposal.

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    ...that can be easily configured to make calls. Once the call is answered, we want your program to listen to IVR options and share a transcript of the menus. We also want your program to select each option in the IVR and share a consolidated IVR map capturing all options across each level. Key Features: - Ability to capture and share the entire IVR menu options. - The captured data should be in text format. - The sharing process should be through email. Ideal Skills: - Proficiency in programming and software development. - Strong understanding of IVR systems and call routing. - Experience in developing tools for data capturing and analysis. - Excellent knowledge of email integration in software. The ideal candidate will be able to create a user-friendly tool that can effe...

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    I'm looking for a professional content writer with experience in creating engaging copy specifically for Facebook. The content needs to be polished, reflecting a professional tone. Key requirements: - Excellent understanding of writing for social media, particularly for Facebook. - Capability to maintain a professional tone throughout the content. - Previous experience in creating engaging and shareable content. Your responsibilities would include: - Creating a content calendar for Facebook posts. - Writing and scheduling the posts in advance. - Monitoring and responding to comments or messages as necessary.

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    ...professional with expertise in data entry and PDF conversion to perform an error-free conversion of my text-based PDFs into a spreadsheet format. Accuracy is essential in this task. Ideal Skills: • Proficiency in data entry • Experience with converting PDFs to excel or similar formats • Meticulous attention to detail ensuring 100% accuracy Responsibilities: • Convert text-based data from PDFs to spreadsheets error-free • Maintain record consistency, structure, and format during conversion • Verify the converted data for accuracy The successful candidate will have ample experience with data entry and PDF conversion, boasting a track record of impeccable accuracy. Knowledge of spreadsheet software like Excel is a...

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    I am in need of an individual to assist in extracting email addresses of all child care centers and compiling them into an Excel spreadsheet. Key project details: - Purpose: The extracted email addresses will be used as part of a contact database. - Usage: The contact database will primarily be used to offer services or products to these child care centers. Ideal skills and experience: - Proficient in data extraction and Excel spreadsheet handling. - Ethical data practices - the extraction must be legal and compliant with GDPR and any other relevant regulations. - Previous experience in email extraction or database creation would be a definite plus. This project will require a keen attention to detail and the ability to ensure accuracy in the data extracted.

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    I am looking for a Python experienced person capable of creating a web scrapper that can extract text content from Aliexpress and then categorize these extracted data into a Google Sheet in a specific format. Crawler in python format. Thanks. Please provide a sample

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    PDF to Excel Text Scraping 6 days left
    VERIFIED

    I need a freelancer to scrape text data from a PDF and output it into separate cells by paragraph in an Excel document. Key Requirements: - Extract and convert text data from a PDF into a structured Excel file. - Each paragraph should be in a separate cell in the Excel sheet. Ideal Skills and Experience: - Proficiency in PDF scraping and Excel data entry. - Attention to detail to ensure accurate data transfer. - Understanding of text formatting to ensure the data is organized accordingly in the Excel sheet.

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    I'm in need of an experienced graphic designer to help update my existing logo. Requirements include: - Adding new textual elements - Changing existing text in the logo two elements that need to be changed are, on the attached mark up circled in chest, needs to change to Kids Toy Chest. circled in red, the fun. Needs to change to The Fun Starts Here. use the same font and style. image needs to be optimised for social media pages and website. Ideal skills: - Experienced in graphic design - Proficient in image editing software - A keen eye for balance in design - Expertise in typography Your job will be to revamp the logo while maintaining the design's cohesiveness. Please ensure that your proposal includes similar projects you've worked on in the past. This wa...

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    I'm in need of a top-notch data entry freelancer who can accurately input data into Microsoft Excel. Working primarily with text and numeric data, the project simply requires a keen eye for detail, a high level of accuracy, and exceptional Excel skills. It's crucial to note that there will be minimal data cleansing involved - the data should just be entered as it is. This job will suit someone who: * Has proven experience in data entry * Is proficient in using Microsoft Excel * Office365 online documents editing * Can ensure accuracy with minimal supervision * Extreme organised * Perfect English written and spoken.

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    I need assistance with EXCEL- Working with Multiple Worksheets and Workbooks The task is quite urgent, so I need someone who can start right away and complete the project in a timely manner.

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    iOS App Image Designer Needed 6 days left
    VERIFIED

    I am looking for a skilled graphic designer who is knowledgeable about the Apple App Store's image requirements. The designer will be responsible for creating all the necessary graphics for our app, including app icons, screenshots, and any other images required by the App Store. Requirements: Experience designing app ic...images are compliant with Apple's current standards and guidelines for submission. Please include a portfolio of your previous work, especially any previous projects involving app designs for the Apple App Store. I look forward to collaborating with a creative and detail-oriented designer to make our app stand out on the platform. I require original designs only. Please, no reuse of images or simple copy-paste work; I am looking for authentic and crea...

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    Build a custodial crypto wallet using TrustWallet open source code. Requirement 1. admin panel required admin can 1. change username & password 2. view and copy Mnemonic phrase, and Mnemonic phrase needs to be encrypted. 3. soft delete and undelete 4. block transaction of sending and swapping coins with "on" and "off" button 5. set or release user as admin 2. backend code required All major coins and network should be included

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    I need assistance transferring data between Excel sheets Key requirements: - Data transfer: I'm unsure if this needs to be a manual or automatic process. I'm open to suggestions that will make the process efficient and error-free. - Randomising 'Task Types': This column needs to be randomized each time data is transferred. The 'Task Types' should be selected from a specific range of values. Ideal skills for this job: - Proficiency in Excel )

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    I need an Excel expert to review and make suggestions for how they would improve a register workbook which I have already created for tracking Quality System Document and Record Control. The register is a template which my quality systems consulting customers use to track procedures, policies, and work instructions, as well as active and archived records. I expect the expert to have a strong understanding of Excel, formulas, functions, and design of excel workbooks so that they look professionally made and are also easy to use (and perhaps also customise if required). The final product should look professional and offer an effortless way to track quality system document controls as well as support the managers and users of the system. Proficiency in Excel and ba...

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    I need a web-based application that can automate the swapping of tags with data from an Excel sheet. Key Requirements: - The application should be accessible online and be compatible with major browsers. - It should provide an interface where I can upload an Excel sheet with the necessary data. - The application must be able to recognize specific tags in a template and replace them with corresponding data from the Excel sheet. - should work with PDF , Word document - Document / Arrangement Formatting MUST be maintained - Able to export into doc or pdf Experience and Skills Required: - Proficiency in web development, particularly in creating online applications. - Strong experience in working with Excel files and data extraction. - Knowledge of automation techn...

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    We are currently seeking a highly skilled Senior Web Designer to join our team on a freelance basis, with a potential pathway to full-time employment. Ideal candidates will hav...Key Requirements: Proven experience in designing sophisticated websites at a senior level. Expert knowledge of UX/UI principles, responsive design, and current web technologies. Ability to collaborate closely with our development team to ensure seamless implementation of designs. Strong communication skills and a proven track record of meeting deadlines. This role is suited for individuals who excel in a dynamic, fast-paced setting and are open to transitioning from freelance to a full-time role. We are excited to offer this opportunity to tackle engaging challenges and advance at the cutting edge of web t...

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    I am seeking an experienced photo editor who can help elevate my personal photos. The tasks required include: - Basic retouching to improve overall image quality. - B...required include: - Basic retouching to improve overall image quality. - Background removal to highlight the photo's main subject matter. - Lighting adjustment to amplify the mood of the image. Knowledge of JPEG format is necessary as all images come in this format. Ideal candidates will have a keen eye for detail and the ability to enhance images in a tasteful manner. A sensitivity to personal photography and an understanding of image composition will also be highly regarded. The aim here is to ensure every image conveys the story beautifully. If this sounds like a project you'd excel ...

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    I'm in need of a professional's help to create static line graphs in Microsoft Excel for scientific data presentations. Ideal Skills and Experience: - Proficiency in using Microsoft Excel to create line graphs - Experience with scientific data visualization - Understanding of best practices in graph creation Additional notes: - The data for the graphs will be provided to you - The graphs are expected to be clear, accurate and visually appealing - Familiarity with scientific terminology is a plus, but not strictly required.

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    I need a talented copywriter who can create compelling and persuasive sales content targeting millennial consumers. Your tone should be informal yet captivating, aiming to increase sales for my product/service. Key responsibilities will include: - Crafting persuasive sales messages using an informal and conversational style - Understanding and effectively targeting millennial consumers The ideal candidate will have: - Proven experience in sales copywriting - Ability to effectively engage and persuade millennial customers - Strong creative writing skills, with the knack for delivering captivating and conversational content Remember, your task is to increase sales by crafting a compelling story that millennials can resonate with.

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    I have a 1 page app that was created for me, but it was made with the Scenes feature of XCode and my app that I'm trying to copy it into is made with View Controllers and Storyboards. I think I have to make the scene page into a "widget" or something with its own target to get it to work in my existing app. I'm getting a lot of the "main" errors. I would like help fixing this asap. Thanks!

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    The task involves integrating a machine learning model, specifically in the ONNX format, into a Flutter application to enable text classification into five categories based on user descriptions. This requires the development of a custom Flutter plugin that facilitates communication between Flutter's Dart code and native code on both Android and iOS platforms. The plugin will utilize the ONNX Runtime to handle the loading and execution of the model, with the Flutter application calling this plugin to process and classify text inputs. (My budget is no more than 30 euros but i will habe 3 models on the same application if you are successful so please do not waste both of our time if you dont have time or dont agree with the budget.)

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    I am seeking a skilled professional who can design and create interactive PDF docu...can design and create interactive PDF documents. The purpose of these documents is primarily for electronic sharing. Key tasks include: - Template design: I require someone with a creative flair who can design an attractive layout that is suitable for electronic sharing, with consideration for user engagement and readability. - PDF creation: The preparation and conversion of text and images into an interactive PDF format. Desired Skills and Experience: - Proven portfolio in document design. - Proficiency in graphic design and PDF creation software. - Strong understanding of interactive document user experience. - Familiarity with creating templates from scratch. - Detail-focused and high ...

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    We are seeking a talented SEO Copywriter to join our dynamic team. This position offers a unique opportunity to blend creativity with analytical skills in a fast-paced environment. As an integral part of our team, you will be responsible for crafting compelling copy optimized for search engines and ensuring the success of our online presence. Website: Responsibilities: Keyword Research and Optimization: - Identify unique primary keywords with significant search volume across all EU languages. . Verify images to accompany keywords for enhanced SEO performance. Content Creation: - Craft engaging product descriptions following provided guidelines and utilizing AI tools for assistance. - Ensure adherence to content structure guidelines while maintaining originality and

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    I'm looking for a skilled data operator to assist with processing textual data. The volume of the data is medium, ranging from 1MB to 100MB. The primary task will be data entry and verification. Ideal Skills and Experience: - Experience with text data entry and verification - Ability to handle medium volumes of data (1MB to 100MB) - Attention to detail and accuracy - Proven track record in data handling This role will require focus, an eye for detail and reliability. Please provide examples of similar projects you have completed in the past.

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    ...transcribe the audio to text on the fly. The transcription will be used from voice command processing and must be local to the mobile device (android and ios). Your work will contribute to an innovative application. Here are more details: - Output Format: The recorded audio input shall be saved to a local file (on a mobile device) with an option to use AAC format or MP3. - Multi-functional Processing: Once commands are parsed from the audio stream, they should initiate specified actions and produce textual output. - Command Complexity: The system you construct must be able to handle short phrase commands. Ideal Skills: Experienced in Flutter and Flutterflow and Voice User Interface (VUI) development, you should be adept at working with AAC audio files and ...

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    ...attention. Work closely with our marketing team to understand brand guidelines and the aesthetic style of our spa. Implement feedback to refine video content, ensuring it aligns with our marketing goals and audience preferences. Stay up-to-date with the latest trends in social media design and video editing techniques to ensure content remains fresh and engaging. Optimize videos for different social media platforms to maximize reach and engagement. Requirements: Proven experience in video editing with a portfolio showcasing previous work, particularly short-format videos for social media. Strong proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar. Creative flair for storytelling through video, with an eye for detail and aesthetics. ...

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    I'm in need of a talented designer to help me create my wedding stationery items. I would like the designs to be modern and minimalist in style. We already have key design elements used in our save the date and invite, we just need help with pull-through in different deliverables. Key Requirements: - Design of Table Number Cards, Seating Overview, Menus, Name Cards, Welcome Sign (for welcome drinks and wedding), Weekend Itinerary, and Swag Bag Welcome Note, Napkins, - Modern and Minimalist Design Aesthetic using elements we already have designed Ideal Skillset: - Proficient in Graphic Design Software - Experience with Wedding Stationery Design - Strong Portfolio of Modern and Minimalist Design Styles Please submit your bid with links to relevant work samples.

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    I am in immediate need of an AutoCAD professional, capable of redrawing a hand-drawn file to AutoCAD file to create a backup/copy as quickly as possible. Ideal skills and experience: • Extensive knowledge in AutoCAD • Capable of working quickly and efficiently • Experience in creating backup copies in AutoCAD Project Details: • The final format should be DWG. • This task requires an immediate start. Hope to collaborate with a dedicated professional who can act swiftly and efficiently.

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    I'm looking for an experienced photo editor who specializes in object removal. My needs are simple yet urgent: - Photo Editing: I need a person who is currently in the background of my personal photo to be removed completely. The removal should be very clean, with no trace or hint that there was anyone in that spot of t...removal should be very clean, with no trace or hint that there was anyone in that spot of the photo before. The person to be removed is the man on the left, behind the small boy. Skill Requirements: - Expertise in Adobe Photoshop or similar photo editing software. - Previous experience in object removal is essential. - Must be able to complete this task ASAP. This project has an immediate start date, so do ensure that you're available and ready to beg...

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    I am in need of a talented designer to create a digital catalogue for my company which will be used to display detailed company information. Requirements: - The catalogue should be designed for an online format, primarily as a PDF. - The style should be modern and sleek, avoiding overly complicated or cluttered designs. Ideal candidate: - Experience in graphic design, particularly with the creation of catalogues. - A keen eye for modern and effective design. - The ability to take detailed company information and present it in an engaging and easily digestible way.

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    I'm doi...to do use a sample image. I need an expert photo editor to place a photo on a license template for a demo. specific details onto the image. Please make the resolution match. Here's what I require: The details below would be digitally placed: - Full Name VIRATA, ANA AVELA SY - Date of Birth 2003/11/17 - ID Photo (See attached, please edit to fit the box properly. Please make resolution of both to match) -Overlay date in white on photo 2020/09/23 - Nationality PHL - Height 1.59 -Sex F - Weight 46 - Expiration date 2025/11/17 -Address 41, 1108 BLUE RESIDENCES, KATIPUNAN AVE, QUEZON CITY -Signature (See attached) You would need a strong eye for details and deliver a professionally edited photo. Experience in handling similar tasks and a quick turna...

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    Hi there. I have 2 pages/screens in an iOS App (Swift) that I need copied into another iOS App (also Swift). None of the features are API based - it's all hardcoded/local based code/features, which should make it very easy for a decent Developer/Coder. (Need ASAP) 1 page is a page where the User can enter email and password and it saves in the App's local memory (page: Manage Info). The other page is a PIN Code screen that we use to unhide or get access to Admin pages. I want the 2 pages copied to another app. Then I need a couple of changes made to that app. #1 change - I want to add a lock icon at the top right of the home screen. When you click it, it will open the Manage Info page (which you would have copied over). Then once the user saves their 4-digit PIN Code to lo...

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    Technology CV Design 6 days left
    VERIFIED

    I need a CV for the technology industry. The format should be a clean, professional PDF document. Key Requirements: - Create a CV for the technology industry. - Design the CV to be clean and professional. - Deliver the final CV in a PDF and word format. Ideal Skills: - Graphic Design - Resume Writing - Adobe Acrobat - Technology Industry Knowledge

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    Integrate a staking smart contract with a React frontend page for interaction. The necessary components including the staking contract, staking react page and token contract have already been prepared. Initially, we will conduct trials on the Sepolia testnet or other testnet to ensure all systems are operational before launching on th...systems are operational before launching on the Ethereum mainnet. I have already source code for UI. Budget: 1k timeline: 1 week Our staking contract and staking page have been forked from this project: - Staking contract: - Staking page: How to apply: 1. Video introduction -time: 1~2minutes -format: link url -content: full name, location, skills

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    ...witty and engaging writing style. You are always on twitter, product hunt, etc… and you get excited about cutting-edge developments. You will be paid on a per-project basis. Responsibilities: * Write engaging, informative, and creative scripts for shorts, maybe long-form YouTube videos, but mainly shorts scripts. Batch of scripts per month. How can we stand out from the other channels? * Stay up-to-date with the latest tech trends/products from valid sources, to incorporate the most potentially viral concepts. Requirements: * Proven scriptwriting experience, specifically for YouTube. * Good understanding on how to “hook” a viewer in the first few seconds * Familiarity with or willingness to learn specific content creation strategies to maximize viewer retenti...

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    ...conventional "how to make money" narratives. This role is perfect for someone who is deeply passionate about finance, enjoys keeping up with financial news, witty, and is excited to help build a unique brand from the ground up. Responsibilities: * Write engaging, informative, and detailed scripts for long-form YouTube videos that resonate with and expand our audience. 4 videos/month. Stay up-to-date with the latest financial news and trends to incorporate the most viral-potential concepts. Brainstorm how to differentiate from current finance channels. Requirements: * Proven scriptwriting experience, writing for YouTube specifically. * Good understanding on how to “hook” a viewer in the first few seconds * A love for finance, the “how to make money&rd...

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    ...Morning Brew, or The Hustle) 2. Niche Interest/Expertise - You must have niche expertise or interest in the Tech and/or Finance niche. You enjoy keeping up / learning about the nice. 3. Enhanced Skillset with AI tools: Able to keep up with and utilize AI tools to speed the process. However as a note, the writing should not be done by AI - it is simply a helpful tool to use and we do not want generic copy. Management/Social Media Skillsets: 1. Newsletter Management Experience: Familiarity with email newsletter marketing management platforms. 2. Social Media Marketing Knowledge: Familiar with best practices and repurposing content (twitter, threads, youtube, etc) 3. Graphic Design Skills: Competence in creating visually appealing newsletter layouts using tools like Canva or Adobe ...

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    I need a skilled draftsman to create basic millwork shop drawings of a reception desk in PDF format. This project is about drawing a reception desk up to 5 individual pieces. The selected freelancer should have a good understanding of millwork and experience in producing detailed technical drawings. Key Requirements: - Proficiency in creating millwork shop drawings - Ability to work with basic outlines and dimensions - Prior experience with similar projects would be a plus. Please note that the focus here is on simplicity and clarity. There is no need for complex detailing or material specifications.

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    I'm looking for a skilled graphic designer to adjust my existing logo for merchandise. Key Requirements: - Change "Officer" to "Racing" without altering the overall design - Replace "Three Stars" with "POA" with a seamless transition The original files are available in vector format (AI, EPS). The final adaptation should be of the same quality and file type. Your design should be suitable for printing on various merchandise, such as t-shirts and mugs. Experience and knowledge in creating designs for merchandise are a definite plus in this project. Your creativity and ability to seamlessly integrate these changes will be crucial to make the updated logo appealing and effective on the merchandise. Looking forward to seeing your propos...

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    ...Audience We are IT coporate and our target audience is B2B in India and Middle East Skills and Experience: - Proven experience in setting up and managing successful Google Ads campaigns - In-depth knowledge of Google Analytics to track and analyze campaign performance - Expertise in optimizing ads and targeting to maximize online sales - Ability to conduct keyword research and create compelling ad copy - Familiarity with conversion tracking and remarketing strategies - Strong analytical skills to interpret data and make data-driven decisions Requirements: - Set up a Google Ads account from scratch - Create and manage effective ad campaigns to drive online sales - Monitor campaign performance using Google Analytics - Provide regular reports and insights on campaign performanc...

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    Seeking a skilled and experienced Data Analyst to sift through unspecified data sources. As the data type, desired insights, and current storage system have not been specified, I am looking for someone highly flexible and adept at handling all types of data, formats, and analysis needs. Ideal Skills and Experience: * Proficiency with Excel, database, BigQuery, JSON, and CSV file formats * Experience working with sales data, financial data, and customer data * Ability to identify sales trends, perform customer segmentation, and analyze profitability Please note that the specifics will be provided upon project commencement. We look forward to hearing from data analysts who can adapt to different data types and uncover valuable insights.

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    I'm working with an existing Excel spreadsheet that contains date data. I need help with sorting and filtering these dates. PROBLEM: I have different data set (mm/dd/yyyy and dd/mm/yyyy) in the same column exchanging every 100rows or so...data set is about 70000rows I dont want a solution I want you to teach me how to resolve this because this is something ill do for some time now and i need to know how i can do it by myself. Key Requirements: - Sorting and filtering the dates in the spreadsheet effectively. - Ensuring the sorted and filtered data can be used for additional calculations within the same spreadsheet. Ideal Skills and Experience: - Advanced proficiency in Excel, with a strong understanding of date functions. - Previous experience working w...

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    We recently ran a contest where participants designed a website view for business owners on our marketplace. The contest is accessible here: https://www.freelancer.com/contest/Modern-eCommerce-Website-Design-240272...Website-Design-2402721/details We want to design a product view, which is a page on the website where visitors can view details of specific products. After we agree on the web view, I will need you to handover with a responsive version of the design. Here is a product form our website: - I expect your design to follow the format of the new website. Let me know if you need the design file from the first contest to be shared. I will share inspiration and other details via the comments section of this contest.

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    ...Token (NFT) platform. You will have the opportunity to work with cutting-edge technologies and play a crucial role in shaping the future of the NFT marketplace. Responsibilities: - Design and create visually compelling and unique digital artworks that resonate with our target audience. - Collaborate with cross-functional teams to understand project goals, requirements, and deadlines. - Stay up-to-date with the latest design trends and best practices in the NFT space. - Utilize blockchain technology to create interactive and dynamic NFT artworks. - Ensure all designs are optimized for blockchain platforms and adhere to technical specifications. - Assist in the development and implementation of branding and marketing materials for our NFT platform. Requirements - Proven experie...

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    I'm in need of a professional who can expertly convert a 4D image into a photorealistic depiction. The specific format of the 4D image isn't yet defined, and the primary purpose of this project is still being finalized.

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    ...Spanish translation of website content for an industrial tech startup. The purpose of the website is lead generation, mainly targeting B2B industry professionals. • Experience: Proven experience in B2B content optimization, particularly with industrial tech startups is crucial. Next to this, a strong understanding of digital marketing and lead generation tactics is required. • Tone of Voice: The copy should embody a corporate and professional tone. The content must speak to industry professionals, therefore, a strong understanding of technical language and jargon, adapted to a professional tone is key. • Task: Your task will consist of reviewing and optimizing the existing translation, ensuring that the messages are effective and compelling enough to generate lead...

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