Seo manager wordpress jobs

I require a skilled Care Manager with mid-level experience, specifically in the field of chronic disease management. We're developing a CCM mobile service tool for mental health, and I am planning to provide a full-package (mobile application service+webpage for the practitioner+care manager HR) so I need to hire a care manager. You will be responsible for: - Efficient medical scheduling - Seamless care coordination - Exemplary patient advocacy Prior experience in these tasks is crucial to ensure high-quality care and seamless operation. If your skills align with these requirements, I look forward to your bid.

As a small business owner with less than 10 employees, I need an Assistant and HR Manager who can handle a variety of tasks. Key Responsibilities: - Scheduling and Calendar Management: Ensure smooth and efficient scheduling by organizing appointments, meetings, and work plans. - Employee Onboarding and Offboarding: Facilitate smooth transitions for new hires and exiting employees, ensuring a positive experience. - Recruitment and Interviewing: Assist in the hiring process by conducting interviews, screening candidates, and sourcing potential new team members. Ideal candidate should have: - Strong organizational skills and attention to detail. - Previous experience in HR roles or recruiting. - Excellent communication and interpersonal skills. - Knowledge of HR software or tools is...

I'm looking for a skilled social media manager who can handle various aspects of our online presence. Key Responsibilities: - Creating engaging, eye-catching content for Facebook, Instagram, and Twitter - Developing and implementing strategies to increase brand awareness, drive website traffic, and generate leads/sales - Regularly monitoring and analyzing our social media performance - Engaging with our target audience of millennials and business professionals Skills and Experience Required: - Proven experience in managing multiple social media platforms (Facebook, Instagram, Twitter) - Strong understanding of social media analytics and strategy - Ability to create engaging content that resonates with our target audience - Good understanding of the unique needs and habits of ...

I'm in need of a skilled SEO expert who can improve my website's visibility and performance across search engines. The project involves optimizing an existing website built on the WIX platform. The specific goals I have in mind for this project are: - Increasing organic traffic - Improving search engine ranking - Boosting conversion rates I have not conducted any previous SEO work on the website and currently, it's experiencing low traffic. The ideal freelancer for this job should have extensive experience in WIX SEO optimization and a proven track record of delivering results in terms of increasing organic traffic, improving search engine ranking, and boosting conversion rates.

...project The goal of the project is to develop an automated system that generates high-quality content related to beauty, cosmetics, skin and hair products, and makeup. This system must: Collect content from various sources (URL, RSS, XML) configurable by a Super User. Filter and process such content using artificial intelligence (AI) to improve it. Automatically publish enhanced content to a WordPress blog and various social networks. Provide an intuitive administration panel for managing system sources and configurations. Technologies and Tools Used Backend: Django Frontend: React Database: MySQL or PostgreSQL Monitoring: Prometheus and Grafana Containers and Orchestration: Docker and Kubernetes This project is already validated by AI tools to correct errors in the part descr...

I'm looking for a skilled SAP FICO consultant with expertise in the Financial Accounting (FI) module. The selected professional will primarily handle: - General Ledger (GL) management - Accounts Payable (AP) - Accounts Receivable (AR) - Bank-related activities Additionally, you will be required to generate key reports including: - Profit and Loss Statement - Balance Sheet - Cash Flow Statement Ideal candidates should have in-depth experience managing the above tasks within the FI module. Extensive knowledge of SAP FICO and a keen understanding of financial reports are vital for this role.

I'm looking for an experienced professional to enhance the Bing SEO performance of my website. My main aim is to boost its visibility on Bing search results, improve its ranking, and drive more organic traffic from Bing: https://allied-yacht.com. Key Requirements: - The focus of the optimization should be on the product pages of the website. Ideal Skills and Experience: - Demonstrable experience in improving Bing SEO for websites, with a proven record of increasing visibility and ranking. - Expertise in optimizing product pages for search engines, specifically Bing. - Understanding of Bing's search algorithm and how to leverage it for SEO purposes. In your application, please highlight your relevant experience in Bing SEO optimization for websites,...

I am looking for a professional who can help me create a CV and cover letter that will stand out in the UK and Europe recruitment industry. Key information: - Industry: HR - Target roles: Recruitment Specialist, Human Resources Manager, HR Administrator - Essential certifications: SHRM-CP, CIPD, ATS I am looking for a collaborator who can help me secure interviews for these positions. The CV and cover letter will be the first impression employers will have of me, so they need to be outstanding. I prefer someone who is experienced in 1. UK and Europe recruitment 2. Environmental, water resources management, and sustainability field recruitment 3. using HR tools to increase the hiring rate, eg: Applicant Tracking Software ATS The ideal freelancer for this job should: - Have a st...

...Optimization (SEO), especially for targeting local audiences. - Expertise in Social Media Marketing, specifically on Facebook and Instagram. - Ability to create and execute strategies that boost online visibility and engagement. Your scope of work will include: - Conducting a thorough SEO audit of my website, identifying areas for improvement. - Implementing on-page and off-page SEO strategies to enhance the site's visibility in local search results. - Creating and managing social media content on Facebook and Instagram, tailored to our target audience. - Developing and executing a comprehensive digital marketing plan that integrates both SEO and Social Media tactics. This project is ideal for a digital marketing professional who has a proven track rec...

As discussed for the next month of SEO work to increase search engine rankings.

I am in need of a talented content writer who can create captivating website content, blog articles, and product descriptions. Each piece should fall within the range of 500-1000 words. Key Requirements: - Expertise in creating engaging, well-researched content - Ability to integrate provided SEO keywords seamlessly into the content - Versatility in writing for different areas: website, blogs, and product descriptions Your knack for creating high-quality and SEO-optimized content will be pivotal for this project. Please showcase your experience and skills in your bid.

I'm seeking a skilled individual to overhaul our Construction Services page, enhance its content with infographics, and optimize our website for SEO. - Rewrite Construction Services: The selected page needs to be reworked for SEO optimization and improved readability. A background in construction or related fields would be beneficial. - SEO Implementation: The individual should have a strong command of SEO practices, ensuring our website is search engine friendly and our content is optimized for visibility. - UX Review: While I didn't specify any UX difficulties, a critical eye for design and experience with website UX is a plus. You should ensure the website is user-friendly, aesthetically pleasing, and functions well across different devices. ...

We are seeking an experienced freelancer to set up a Node.js application on our web hosting service, ensuring it runs correctly and is accessible via a custom domain. Hosting Environment: - Web hosting service: - Custom domain: - Node.js Manager is accessible through the hosting control panel. Task Requirements: - Configure the hosting environment to run a Node.js application. - Upload and set up a simple Node.js script that responds with a fixed message for any route. - Ensure the application is running and accessible via the specified domain. - Verify and configure the necessary firewall and port settings to allow traffic on the required port (default 3000). - Provide documentation of the steps taken and any configurations made. Specifics: The script should

I'm looking for a skilled professional who can migrate an existing voicemail manager system from Google Script (Javascript) to Office365. The primary purpose of this migration is to rebuild the system on a completely different platform. Key Requirements: - Proficient in Google Script (Javascript) - Familiar with Office365 platform - Previous experience with voicemail manager systems is a plus The ideal candidate for this project should have a strong background in both Google Script and Office365, with a particular focus on migration projects. Since the goal is to enhance the system's reliability, it is important that the freelancer has a good understanding of the intricacies of voicemail manager systems. The project's success will depend on the free...

I'm in need of a skilled SEO expert to enhance my app's user engagement specifically targeting individuals. The app already has a dedicated in-house team managing content. Key Requirements: - Experience with app SEO - Proven record of improving user engagement - Ability to tailor strategies to individual target audience Ideal candidate will be able to provide clear strategies for enhancing user engagement, including: - Appropriate keywords - Effective content structure - User experience improvement - Utilizing existing content effectively Looking forward to your proposals.

I'm looking for an experienced social media manager to increase the engagement and followers of my personal Instagram account. This account mainly focuses on my love for cars and travels. Key responsibilities: - Increase followers and engagement: Your primary goal is to enhance both the quantity and quality of interactions with my followers. Content creation: - Daily posts: Consistent daily posts are essential to maintain an active presence on the platform. - Photo posts: You will be required to capture visually appealing shots of my cars and travel experiences. - Videos or reels: I also need engaging video content, showcasing my cars and travel destinations. Ideal skills and experience: - Proven track record of managing and growing personal Instagram accounts. - Proficie...

I'm in need of a professional service to handle the advertisement of our leather/non-leather bags in the USA and India. We're looking for a direct contact or personal manager who can take charge of the following: - Advertisement Placement: We're targeting events and in-flight advertisements. A successful candidate should have the capability to place our ads in these environments effectively. - Audience: Our target audience is the general public. Therefore, we need someone who can tailor the advertisements to reach and engage this broad demographic effectively. - Influencer Marketing: We are looking for someone who can identify and collaborate with trending influencers to increase the reach of our ads. They should be able to harness the current trends and leverage i...

I'm in need of a seasoned Sales Manager with a proven track record in the security and facility management industry. You'll be mainly responsible for closing deals and building robust client relationships. Your tasks will include: -Generate & Converting leads into sales - Maintaining long-lasting relationships with clients Ideal Skills & Experience: - Experience: More than 3 years in the security and facility management industry - Key Skills: Strong knowledge of customer service practices is essential. Familiarity with CRM systems will also be a great plus. Your dedication to customer service and ability to close deals will pave the way for our company's continued growth and success. Looking forward to working with a results-orientated Sales Manager...

I'm in need of a skilled social media manager who can handle a variety of tasks efficiently and effectively. Key Responsibilities: - Content creation: I need captivating, engaging content to capture my audience's attention and encourage interaction across platforms. - Ad campaign management: You should be knowledgeable in creating and optimizing ads for the best results. - Audience engagement: Building and maintaining a relationship with my audience is essential. - Market Analysis and Feasibility Study: You should be able to analyze the market and provide insights for our campaigns. - Ads optimization: Implementing strategies to make our ads more effective. - Potential Costumers Targetting: Identifying and targeting potential customers for my business. The main goal of...

I'm after an expert in SEO, particularly white hat and local SEO, to help optimise my clients online visibility, especially towards local SEO The goal is to improve my clients local search ranking, increase organic traffic, and enhance visibility of my clients websites. The tasks include: - GMB Optimization - Improving local search ranking - Enhancing website visibility The ideal freelancer for this job should have extensive experience and proven successes in these areas. Please include examples of past work in your bid, showing how you have improved local search ranking, increased organic traffic, and enhanced website visibility for previous clients. This project is specifically targeted at reaching local customers, so a solid understanding and experience of ...

I'm looking for an SEO expert who can help optimize my website across various search engines. This includes, but is not limited to, Google, Amazon, and Ebay. Key Requirements: - Increase website traffic: I'm keen on reaching a larger audience and am looking for strategies to draw in more visitors. - Improve search engine ranking: I need my site to rank higher on search engine results pages to increase visibility and credibility. - Boost online sales: Ultimately, the end goal of this project is to enhance my conversion rate and drive more sales through my site. Target Audience: - Local, national, and international customers: The SEO strategy you will implement should be able to attract and engage with customers from various geographical locations. Ideal Skills an...

hello I am currently planning to start a startup. I am currently entering the IT field (fie...entering the IT field (fields such as Facebook and Instagram) and need a programmer to join me. The working hours per day will be more than 40 hours, and a small salary may be paid per month. I have very creative ideas and am ready to grow into a global company. If you join me, I will provide you with an additional salary increase and a higher position as the company grows (e.g. Data Manager/Marketing Manager, etc.) Anyone who can do any of the following is welcome. -programmer -translator -lawyer -Server maintenance -Marketing expert -Anyone else who can contribute to the growth of the company Anyone who has a lot of passion and is starting a journey with me for my company i...

I'm looking for SEO experts who can help our website in three specific areas. College/University Admissions - Increasing organic traffic: We're aiming to boost the number of visitors who find our site through search engines. - Improving keyword rankings: We want to ensure our website ranks well for the keywords that are important to our target audience. - Enhancing the website authority: Building a strong online reputation is crucial for our site's performance. The ideal freelancer will have a strong background and proven experience in SEO. Please include your relevant experience in SEO in your application.

...talented and experienced SEO copywriter to join our team. This role requires a deep understanding of SEO best practices, excellent writing skills, and the ability to produce engaging, informative, and high-quality content. Responsibilities: Write and edit blog articles that are informative, engaging, and optimized for search engines. Conduct keyword research to identify high-potential keywords and topics. Optimize existing blog articles to improve their search engine rankings. Develop content strategies to increase organic traffic and improve user engagement. Collaborate with the marketing team to ensure content aligns with overall brand strategy and goals. Stay up-to-date with the latest SEO trends, tools, and best practices. Requirements: Proven experience as...

I'm seeking a specialist in Facebook ads to generate leads for my weight loss program (shown below in the pdf) within a localized area. This person would ideally have experience: - Developing and executing a successful ad campaign that targets individuals interested in weight loss. - Proven track record in reaching fitness or health-conscious demographics - Extensive knowledge of Facebook's advertising platform - Showing measurable results in lead generation within local regions Your bid should include a brief plan on how you'd approach this project. If you've worked on similar campaigns, especially in the health and fitness industry, that would be a significant advantage.

I need a highly adept project manager experienced in WooCommerce and dropshipping, who can help in setting up a large-scale e-commerce website. This website will host an extensive range of product categories. We are looking at using Ali2Woo as we want to achieve large bulk product uploads. Key Responsibilities: - Managing the overall project - Overseeing necessary WooCommerce configurations - Implementing a bold and vibrant website design Required Skills and Experience: - Extensive experience with WooCommerce - Familiarity with dropshipping business model - Ability to manage large-scale e-commerce projects - Experience in creating and implanting bold, vibrant web designs This isn't just a coding job. The ideal candidate is someone who can take the lead in making strategi...

My primary objective is to capitalize on the combined reach towards men and women within the 18-34 years demographic on Facebook marketplace. The desired outcome is not tied to lead generation or brand awareness but rather a direct increase in sales. Ideal Skills & Experience: - In-depth Knowledge of Facebook ad manager - Experience in targeting optimal demographic groups - Proven record of boosting sales through Facebook ads - Ability to evaluate and adjust campaigns to maximize results Please layout your experience and successes with similar projects in your proposal.

I hope this message finds you well. We are looking to optimize our website,...audience is searching for. On-Page Optimization: Optimize each page of the website by incorporating the identified keywords and keyphrases. Ensure that titles, meta descriptions, headings (H1, H2, etc.), and alt texts are properly optimized. Improve the content quality by adding relevant keywords naturally and ensuring readability and engagement. Optimize URL structures for better SEO performance. Technical SEO: Ensure the website has a clean, efficient, and crawlable code. Internal Linking: Improve internal linking structures to enhance navigation and user experience. Ensure that link equity is properly distributed across the site. Thank you, and we look forward to working with you. Best rega...

- Manage and grow my LinkedIn account - Create engaging and relevant content You will be required to post content in order to increase the reach. Experience in content creation, community management, and social media analytics is crucial. Please include relevant samples of your work in your proposal.

I am seeking a professional social media manager with expertise in LinkedIn. The ideal candidate will: - Create a brand for me - Manage and grow my LinkedIn account - Create engaging and relevant content - Engage with audiences and respond to comments/messages - Provide regular and insightful analytics and reporting You will be required to post content in order to increase the reach. Experience in content creation, community management, and social media analytics is crucial. Please include relevant samples of your work in your proposal.

I am looking for a skilled SEO expert to help me increase website traffic, improve search engine rankings, and generate more leads and conversions for my online gaming website. This project is specifically targeted towards an audience in India. The website provides tri-color and casino games. Skills & Experience Required: - Strong SEO skills specific to gaming sites. - Experience in targeting Indian market. - Knowledge of gaming industry and online casino would be an advantage. - Proven track record of improving website rankings and increasing site traffic.

We are an Ecommerce company dealing with variety products and we are looking for a Social Media Ads Manager to join our team. The tasks includes but not limited to: Creating the ads on different Social Media Platforms Create reports in Excel, and Google Sheets on a daily and monthly basis Turning off the ads which are not delivering the acceptable ROI Creating a new ad for the stopped campain The Ads Manager must be solely free for this project and not committed to any other task, job or study work hours: 6 days a week, 10 hours a day The agent must be fluent in both Arabic and English Must also have good communications skills Can work on Excel Have sufficient experience in Social Media Ads and Digital Marketing

As discussed, I will proceed with the SEO work for the next month. I will do my best to get even better results. Thank You!

I'm seeking an experienced professional to help with boosting my Instagram presence and website SEO. The main goal of this project is to significantly increase my Instagram followers and engagement. Key Responsibilities: - Improve Instagram engagement through likes and comments - Increase the number of Instagram followers - Implement effective SEO strategies to drive more traffic to my personal website Ideal candidates will have: - Proven experience in Instagram growth and SEO - A deep understanding of Instagram's algorithm and best practices - A track record of successfully driving engagement on social media platforms - Strong knowledge of SEO strategies - The ability to work independently and creatively to achieve set goals.

...ads manager to boost our online presence and drive valuable traffic and leads to our website. Key Project Details: - Goals: - Increase website traffic - Generate leads - Build brand awareness Target Audience: - Tailor-made for: - Millennials - Car enthusiasts - Used car sellers - Used car dealers - Used car buyers Ideal Skills and Experience: - Proven track record in running successful TikTok ad campaigns - Ability to target and engage the specified audience effectively - Prior experience working with clients in the UAE market is a plus. We are a new startup in the Beta phase, focusing on marketing used cars in the UAE, starting with Abu Dhabi. Our goal is to raise awareness about our website and the services we provide. We need an experienced TikTok Ads ...

...a Digital Marketing VA based in Jakarta looking for a skilled social media manager to join us onsite. Please, submit your application with portfolio and past works. Key Responsibilities: - Manage our online presence on Instagram, Pinterest, and Telegram. - Help increase brand awareness. - Generate leads and sales. - Data Research and other VA tasks - Engage with current customers. You will be working from our office, so it's crucial that you're located in Jakarta. Salary: 5.000.000 to 7.000.000 IDR Language: ENGLISH Skills and Experience: - Proven experience in social media management. - Strong understanding of Instagram, Pinterest, and Telegram. - Ability to create compelling content for SEO - Experience in community building and engag...

I'm in urgent need of a skilled WordPress expert to address the frequent malware infections on my website and to optimize its SEO to increase traffic. Key requirements include: - Resolving the frequent malware infections swiftly and effectively - Implementing robust security measures to prevent future incidents - Employing white-hat SEO techniques to boost my website's traffic - Identifying and rectifying any SEO-related issues that may be hindering traffic growth Your prior experience with malware removal, WordPress security, and SEO optimization is crucial. I am looking for a professional who can not only fix the current issues but also provide long-term solutions to keep my website safe and drive more traffic. Please provide example...

I am looking for a professional with experience in Amazon listing optimization and SEO to help enhance my product's visibility and increase sales. Key Requirements: - Optimize product titles and descriptions: Create compelling, keyword-rich product titles and persuasive, informative descriptions. - Backend search terms: Implement relevant keywords in the backend to improve discoverability. - Enhance Images and multimedia: Ensure high-quality images and videos that attract customers and boost conversion rates. Ideal Skills & Experience: - Proven track record in Amazon listing optimization and SEO. - Strong understanding of Amazon's search algorithm and best practices. - Proficiency in keyword research and implementation. - Creative and persuasive writing skills...

I am looking for a professional with experience in Amazon listing optimization and SEO to help enhance my product's visibility and increase sales. Key Requirements: - Optimize product titles and descriptions: Create compelling, keyword-rich product titles and persuasive, informative descriptions. - Backend search terms: Implement relevant keywords in the backend to improve discoverability. - Enhance Images and multimedia: Ensure high-quality images and videos that attract customers and boost conversion rates. Ideal Skills & Experience: - Proven track record in Amazon listing optimization and SEO. - Strong understanding of Amazon's search algorithm and best practices. - Proficiency in keyword research and implementation. - Creative and persuasive writing skills...

I'm in urgent need of a skilled SEO expert who can help improve my website's search engine rankings. www.formula-learner.co.uk. My main goal is to increase my website's visibility through effective SEO strategies. Key Responsibilities: - Implementing on-page SEO techniques to improve the website's search engine visibility. - Executing off-page SEO activities to enhance website's authority and drive organic traffic. I'm looking for someone who can deliver tangible results quickly, with a strong understanding of both on-page and off-page SEO techniques. The ideal candidate should have a proven track record of improving search engine rankings for websites in a short time. The project has a short timeline, so I need someon...

...satisfied with the general state of the SEO for my websites. However, I'm looking to take it up a notch by increasing traffic to my websites. Key Focus: - On-page SEO: I need someone to enhance and optimize my existing content. This could include, for example, improving keyword utilization, refining metadata, and ensuring that the content is user-friendly and engaging. - Off-page SEO: I'd like to see a strategy in place that can help me acquire relevant, high-quality backlinks. These should come from reputable sources and drive traffic to my site. - Technical SEO: My site structure needs to be reviewed and refined. This includes optimizing for mobile, improving the navigation, and ensuring that loading times are efficient. In essence, I'm ...

I'm seeking a capable interviewee who can confidently step into an interview for an Area Manager role at Amazon on my behalf. It's not essential for you to have previous experience in this role at Amazon, but you should be able to demonstrate a plausible simulation of the qualities an Area Manager should have. Key Responsibilities: - Understanding the responsibilities and skills required for the Area Manager role - Effectively representing the role during the Amazon interview Ideal Skills and Experience: - Experience in undertaking job interviews - Strong understanding of the Amazon work culture - Excellent communication skills - Demonstrable leadership skills - Knowledge about Amazon's Area Manager role would be a plus.

I'm seeking a skilled SEO professional who can assist me with SEO tasks and content writing. This is a project-based job, not hourly. Your primary responsibilities will include: - Conducting thorough keyword research with a focus on the technology industry - Off-page optimization to enhance the blog's visibility and ranking in relevant searches The content you'll be writing will include: - Blog posts, specifically related to technology - The aim is to make the content SEO-friendly, engaging, and informative Ideal candidates for this position should: - Have strong SEO skills - Be experienced in keyword research and off-page optimization - Demonstrate prior success in the technology industry - Have excellent content writing skills, ideally in the...

Looking for an indivudual to continue SEO for our website, our website have 20keywords and some ranking but want to get more work done.

SEO project 1

My website currently has an average performance in search engine rankings and I am primarily looking to enhance this on Google. I'm in need of a SEO expert who can identify and implement both On-page and Off-page techniques to improve my site's visibility and ranking. Key Requirements: - Experience in SEO: A proven track record of increasing search rankings for clients. - Google SEO Knowledge: A comprehensive understanding of Google's algorithms and best practices. - On-page & Off-page SEO Skills: Proficiency in both these areas, including content optimization, link building, and other relevant strategies. Your work will be critical in boosting our online presence and driving more organic traffic to our site.

...seeking an experienced SEO professional to help me rank 10 keywords on Google. Key Requirements: - On-page & Off-page SEO: You should be proficient in both to help my website achieve better visibility on Google. - Keyword Research: I have some specific keywords in mind, but I also need your expertise to identify other relevant keywords that can aid our goal of increasing website traffic. Additional Information: - The primary goal of this SEO campaign is to drive more visitors to my website. Therefore, the successful completion of this project should result in a noticeable increase in organic traffic. Ideal Skills: - Proficient in both on-page and off-page SEO - Experienced in keyword research and selection - Proven track record of increasing website...

Freelancer hiring for Seo Expert, Social media Expert My friend is looking for a freelancer who can do 1. seo activities on a daily basis, update the sheet. 2. Do work on social media with posting stories, highlight creation, daily activities on social media. #seo #remote #freelanceseo #seofreelancer #socialmedia #socialmediaexpert #freelancer #freelance #daily2/3

I'm seeking a social media manager who can proactively handle and generate posts for my Facebook, Twitter, Instagram, and LinkedIn accounts. You will be expected to upload posts on a weekly basis. Crucial skills for this role: • Knowledge in Facebook, Twitter, Instagram, LinkedIn • Effective time-management skills • Experience in creating user-generated content Your main task would consist of: • Regularly updating all four social media platforms every week • Creating attractive user-generated content that engages followers Experience with these platforms and with producing user-generated content is a must. Apply if you meet these requirements and you're ready for an exciting opportunity to grow and engage an online audience.

I'm in need of a professional who can assist in documenting the Microsoft Teams Enterprise Voice solution. The main ...first step, I am looking for documentation on complete set up of Microsoft Teams to use as Enterprise Voice solution (EV) - help with documenting EV solution. You will assist in formulating a MS Word document containing summary, hardware and software requirements, recommendation, architecture , license etc - in summary, if we want to set up Teams as EV, what I will need and how do I present it to manager with all details and recommendation? Thanks Other: support until task is completed Ideal Skills: - Strong understanding of Microsoft Teams Enterprise Voice solution - Experience in documenting technical solutions - Ability to create user-friendly and compr...